Housing Wire

SEPTEMBER 23, 2024

Los Angeles area-based mortgage lender Premier Plus Lending announced last week that it is expanding into the senior-focused home equity market with a new division, Retirement Mortgage Solutions , which will include reverse mortgages and other home equity-based lending instruments.

Lending 350

Lending Mortgages Equity Loan Officer 350

Housing Wire

FEBRUARY 8, 2021

Thanks to our brand investment over time, we are also one of the most recognized brands in the industry today. billion in marketing and promotion of its brand. The multi-channel mortgage lender hopes to raise $300 million by pricing its shares between $19 and $21. We are the Lyft to their Uber,” Hsieh said.

Lending 482

Lending Branding Mortgages Loans 482

Housing Wire

SEPTEMBER 19, 2024

We are excited to deliver the Heartland Bank brand to our reverse mortgage customers,” said Medina Cicak, the bank’s newly appointed chief commercial officer. The simplified and modern new brand elements are visually appealing and provide simple navigation across our customer facing platforms. experienced an inflation rate of 3.1%

Mortgages 375

Mortgages Banks Finance Branding 375

Housing Wire

JULY 17, 2024

Finance of America brand consolidation When Finance of America announced its intention to acquire then-industry leader American Advisors Group (AAG), the reverse mortgage industry initially reacted with cautious optimism. So far this year, two lenders have made eye-opening moves in their approaches to reverse mortgage messaging.

Mortgages 355

Mortgages Marketing Finance Equity 355

Housing Wire

FEBRUARY 14, 2024

As a result, homeowners either must sell their current home and suffer through double moves and short-term rentals to access the equity they’ve accrued, or they have to make contingent offers that require the sale of their current house to close. Buy before you sell (BBYS) products may be the answer.

Backup offer 372

Backup offer Loan Officer Home sale contingency Branding 372

Housing Wire

MAY 28, 2024

“We look forward to this new chapter in our company’s history and to operating under the Onity brand, which reflects the evolution of our culture and the transformation of our company.” Glen Messina Messina added that the vote of approval shows the confidence of shareholders in moving forward under the new banner.

Branding 363

Branding Mortgages Equity Loans 363

Housing Wire

AUGUST 12, 2020

This article was written for FinLedger, HW Media’s new fintech-focused news brand designed specifically for financial services professionals in banking, insurance and real estate. Stay tuned for updates. Blend announced Wednesday it has raised a $75 million Series F round at a valuation of nearly $1.7 billion, making it officially a unicorn.

Loans 500

Loans Banks Loan Officer Branding 500

Housing Wire

DECEMBER 18, 2024

On Wednesdy Citi launched mortgage.com, a new platform that creates a brand-endorsed, consumer-focused channel to leverage Citi’s brand authority and encourage mortgage or refinance applications for the bank. Market share and brand authority Why launch this site now? We’ve got good purchase products.

Marketing 317

Marketing Lending Branding Banks 317

Housing Wire

JUNE 5, 2024

Our core focus is on creating a modern retirement that centers on home equity, and we will continue to make decisions that strengthen our platform and our ability to deliver for our customers, teammates, and investors,” she said. “Our It was not specified how many employees nor which specific divisions were impacted.

Finance 388

Finance Sales Equity Mortgages 388

Housing Wire

AUGUST 14, 2024

Going to market Coming off its recent brand consolidation under the FOA banner, the company also launched a new corporate website, new ads featuring Selleck, and refreshed social media outreach and multimedia advertising efforts, according to Sieffert. “In It noted that mortgage rate declines are expected to make a difference in Q3 results.

Finance 378

Finance Mortgages Marketing Branding 378

Housing Wire

SEPTEMBER 23, 2020

Gores’s fund bought Hostess Brands in 2015 through a SPAC and has purchased three other companies using the so-called blank-check companies. United Wholesale Mortgage , the largest wholesale lending firm in the country, is joining the blank-check company craze and will make its public debut via an acquisition. billion profit.

Mortgages 542

Mortgages Lending Loans Equity 542

Housing Wire

MAY 22, 2024

The Home Depot is refreshing an in-house brand with accessibility in mind for things like grab bars and easier-to-use faucets. The data is clear: Older adults, when contemplating future living arrangements, would prefer to remain in their homes as long as feasibly possible.

Renovation 416

Renovation Equity Design Branding 416

Housing Wire

APRIL 1, 2021

The Gilbert Family Foundation claims this will preserve roughly $400 million in wealth and home equity in the city. The company will have prominent branding on Paretta Autosport ‘s No. The company sold 100 million shares of Class A common stock at $18 a share in August to kick off the mortgage IPO wave. 16 Chevrolet.

Equity 416

Equity Branding Mortgages Sales 416

Housing Wire

JANUARY 17, 2024

The HECM for Purchase is not a refinancing tool; it is not akin to a Home Equity Line of Credit ( HELOC ). And after years of advertisements and TV commercials promoting the benefits of better-known reverse mortgage loan uses like continuing to live in your current home while tapping your home equity, 4 who could blame them?

Finance 436

Finance Seller concession Loan Officer Loans 436

Housing Wire

JUNE 30, 2021

With underfunded retirement savings vehicles, home equity may prove to be one of the most important financial assets for funding a comfortable retirement. My view is that HECM products will continue to grow in importance as a critical home equity extraction vehicle for our aging population of homeowners.

Mortgages 364

Mortgages Branding Equity Industrial 364

Housing Wire

JANUARY 11, 2021

LoanDepot , backed by private equity firm Parthenon Capital Partners, first announced plans to go public in September 2015 but canceled the IPO just hours before pricing, citing adverse “market conditions.” Thanks to our brand investment over time, we are also one of the most recognized brands in the industry today.

Branding 431

Branding Banks Loans Finance 431

Housing Wire

SEPTEMBER 18, 2023

If approved by the court, the settlement paves the way for a clear path forward for the RE/MAX brand, its franchisees and its agents, removing the uncertainty of ongoing litigation related to these cases. RE/MAX’s settlement agreements, as well as the earlier settlement agreements reached by Anywhere Real Estate , must be approved by the U.S.

MLS 505

MLS Branding Agents Brokerage 505

Housing Wire

FEBRUARY 15, 2024

Schneider also highlighted the performance of the Sotheby’s International Realty brand, which stood out by posting a higher year-over-year volume in Q4 2023. During the fourth quarter, transaction sides at the firm’s franchise group, Anywhere Brands , dropped 11% year over year to 165,815. It generated $1.3

Marketing 349

Marketing Branding Brokerage Sales 349

Housing Wire

MARCH 17, 2021

Building brand equity became first and foremost…we really tried to define at the most granular level what our strengths, weaknesses, opportunities, and threats were in order to shape our direction forward.”. As the ominous gloom of 2020 unfolded, almost every company in every industry had to adapt to a new way of doing business.

Marketing 392

Marketing Branding Equity Mortgages 392

Housing Wire

OCTOBER 24, 2024

When asked what the impetus was for the creation of the new program, Pistone said that it comes down to Mutual of Omaha’s brand recognition among older homeowners and transferring some of these sentiments to broker partners. “We We know that brokers who leverage our brand win more loans,” Pistone said.

Principal 382

Principal Branding Investor Mortgages 382

Housing Wire

SEPTEMBER 13, 2023

Upon joining eXp Realty, new brokerages can immediately realize the benefits of the partnership, which include stock equity, elimination of overhead costs, minimized brokerage risk and liability, access to brokerage support and operations, agent support and services, revenue share opportunities, and more. 2 in Maine, up from No.

Brokerage 400

Brokerage Equity Branding Agents 400

Housing Wire

JUNE 10, 2024

We now have a brand identity that reflects our company, our people, and our commitment to delivering results,” he said. “Our Other major brands under the company’s umbrella — including PHH Mortgage Corp. into The Onity Group. Messina added that this is a central element to the entire rebranding initiative. “We

Branding 357

Branding Mortgages Equity Loans 357

Housing Wire

OCTOBER 13, 2023

Without revealing any confidential details, for example, Compass is using mostly its own equity rather than cash to deliver value to the sellers. Given the state of the market over the last year, some have commented that the merger and acquisition market has gone quiet and that it is nearly impossible to get large deals done.

Brokerage 374

Brokerage Equity Branding Design 374

Housing Wire

NOVEMBER 7, 2024

The California-based lender recently introduced a revised branding effort , the “Flex Payment Mortgage“ suite, that is designed to broaden the appeal of its reverse offerings to more potential partners. We think there’s a lot more opportunity and we’re going to keep focusing on that as well,” she said.

Mortgages 295

Mortgages Equity Lending Branding 295

Housing Wire

APRIL 3, 2024

The company arrived at the new name after what it called “a rigorous research and brand strategy development analysis,” adding it “believes its new name reflects the capabilities of a hard-working team with a can-do attitude and problem-solving culture. Ocwen Financial Corp., The rebrand is subject to shareholder approval.

Branding 322

Branding Mortgages Staging Equity 322

Housing Wire

APRIL 30, 2021

Headquartered in The Woodlands, Texas, LGI Homes offers entry-level homes and move-up homes under the LGI Homes brand name, and luxury series homes under the Terrata Homes brand. As of December 31, 2020, it owned 113 communities across the South, Southwest, Mid-Atlantic and West. It originated over $100 billion and grew revenue to $4.3

Branding 396

Branding Lending Mortgages Closing 396

Housing Wire

NOVEMBER 17, 2021

In 2018, @properties announced that Quad-C , a Charlottesville, Virginia private equity firm was investing in the company, and that @properties would start a franchise network. As for the Christie’s deal, the New York brokerage will retain its branding but have its operations completely under @properties. The deal is set to close Dec.

Brokerage 398

Brokerage Residential Equity Branding 398

Housing Wire

AUGUST 2, 2024

Eric Ellsworth “There always was this American Senior brand that some of our branches used, and the internal call center used American Senior as well,” Ellsworth said. “We But nowadays, with reverse being much more lucrative on the back end, we [recognized] a need to rebrand and let everybody know we are primarily a reverse company.”

Lending 347

Lending Branding Loan Officer Technology 347

Housing Wire

AUGUST 12, 2024

Same great company, same great people, but we’ve got a new, fresh brand,” Ellsworth said in an interview with HousingWire ’s Reverse Mortgage Daily (RMD). We’re excited to expand this channel and grow it with the American Senior Lending brand. Ultimately, the company just wants to get the word out about its wholesale division. “We’re

Lending 376

Lending Loan Officer Branding Principal 376

Housing Wire

JANUARY 22, 2024

In 2022, Mr. Cooper and Sagent announced a deal under which Sagent will buy certain intellectual property rights related to Mr. Cooper’s proprietary, cloud-based technology platform for mortgage servicing, and Mr. Cooper will receive an equity stake in Sagent. His term as executive chairman began on January 19. now Ally Financial, Inc.

Technology 333

Technology Banks Equity Branding 333

Housing Wire

FEBRUARY 1, 2023

This includes making payments, analyzing and adjusting tax and insurance escrow accounts in real-time, requesting and processing help for hardships, and viewing and taking action on home value and available home equity. and see the same data their customer is seeing.

Mortgages 410

Mortgages Technology Investor Equity 410

Housing Wire

NOVEMBER 12, 2024

It also wants to widely deploy refreshed marketing strategies that are designed to both educate and appeal to older homeowners about the use of home equity in retirement. It also wants to widely deploy refreshed marketing strategies that are designed to both educate and appeal to older homeowners about the use of home equity in retirement.

Mortgages 251

Mortgages Equity Lending Design 251

Housing Wire

SEPTEMBER 21, 2022

The following five accounts showcase how lenders and loan officers can use TikTok to brand themselves as well as entertain and educate home buyers. . The following five accounts showcase how lenders and loan officers can use TikTok to brand themselves as well as entertain and educate home buyers. . Scott Betley ( @thatmortgageguy ).

Loan Officer 370

Loan Officer Loans Branding Mortgages 370

Housing Wire

APRIL 10, 2023

DG: For the past few years, homeowner engagement has been pretty basic — mostly apps focused on home value, home equity and market reports. The experience needs to foster a sense of education, showcasing equity options, wealth management and growth, and overall financial wellbeing associated with homeownership.

Technology 405

Technology Equity Lending Loan Officer 405

Housing Wire

JULY 12, 2023

The collaboration with several of the country’s top independent mortgage banks is aimed at getting Figure’s home equity line of credit ( HELOC ) products in front of homeowners who have seen equity grow in recent years. Approval may be granted in five minutes but is ultimately subject to verification of income and employment.

Equity 276

Equity Lending Technology Loans 276

Housing Wire

FEBRUARY 1, 2021

That leaves close to 800,000 delinquent loans where a short sale (or a pre-foreclosure equity sale if the property has since recovered equity) could help the homeowner avoid foreclosure. million properties foreclosed on between 2009 and 2019 could potentially have qualified for a short sale from a home equity perspective.

Sales 360

Sales Pre-approval Short sale MLS 360

Housing Wire

JANUARY 22, 2024

2 slot on the leaderboard, and is interestingly the only company within the top 10 to grow its FHA-backed Home Equity Conversion Mortgage (HECM) volume when compared to all other companies within the top 10 threshold, based on RMI data encompassing FHA-approved lenders. Mutual of Omaha Mortgage maintained its position in the no.

Mortgages 395

Mortgages Finance Industrial Equity 395