Housing Wire

NOVEMBER 7, 2024

The California-based lender recently introduced a revised branding effort , the “Flex Payment Mortgage“ suite, that is designed to broaden the appeal of its reverse offerings to more potential partners. We think there’s a lot more opportunity and we’re going to keep focusing on that as well,” she said.

Mortgages 370

Mortgages Equity Lending Branding 370

Housing Wire

NOVEMBER 14, 2024

Executive leaders there pointed to the performance of the company’s proprietary loan products and trends in the Home Equity Conversion Mortgage ( HECM ) space as favorable. This brings earnings potential from the brand integration between FOA and American Advisors Group (AAG), he said, making for a much healthier position.

Investor 370

Investor Mortgages Bankruptcy Equity 370

Housing Wire

OCTOBER 5, 2023

As the housing market suffers through a drought of home sales and related mortgage originations in the current high-rate environment, home prices and home equity continue to climb, helping to spark a revival of another sector — home equity lending and investment. billion, according to a review of bond-rating and industry reports.

Equity 448

Equity Purchase and sale agreement Marketing Lending 448

Housing Wire

FEBRUARY 6, 2025

Newrez reported continued momentum for its home equity and non-QM loan products as originations were up 29% between the third and fourth quarters. Home equity loans comprise nearly half of its mortgage servicing rights (MSRs), with 21% of its portfolio having loan-to-value ratios of 50% or less. The lender posted pretax income of $1.1

Loans 411

Loans Equity Principal Mortgages 411

Housing Wire

APRIL 2, 2025

The role is designed to strengthen FOAs leadership in an area that is essential to the companys long-term growth plans and further its efforts to make home equity for retirement a mainstream solution, the company said. Scarpati previously served as the company’s senior vice president of wholesale lending.

Equity 300

Equity Finance Lending Mortgages 300

Housing Wire

FEBRUARY 3, 2025

Branding/Intellectual property: Trade names, DBAs, and domain names Trade names, DBAs, trademarks, fictitious business names or assumed business names are what the world knows the business as. The current environment of mergers and acquisitions (M&A) is evolving. Patent & Trademark Office. The same is true of domain names.

Due diligence 418

Due diligence Purchase and sale agreement Industrial Mortgages 418

Housing Wire

DECEMBER 23, 2024

Ashley Smith , the company’s senior vice president of brand marketing and strategic communications, said that home equity was a commonly discussed topic during the event. There’s a new set of big forward players compared to years past, Cory said. That, I think, has grown the acceptance of talking about it.

Lending 396

Lending Mortgages Industrial Finance 396

Housing Wire

FEBRUARY 21, 2025

HECM for Purchase A very visible part of the slow build is tied to the Home Equity Conversion Mortgage (HECM) for Purchase program, he explained. Longbridge Financial largely sees that dynamic as one that is likely to continue, according to CEO Chris Mayer. That move illustrates a commitment to the space, he said.

Mortgages 349

Mortgages Branding Industrial Lending 349

Housing Wire

JANUARY 10, 2025

Finance of America has a significant Southern California community of employees, partners, and borrowers, so this is close to home, said Ashley Smith, the company’s senior vice president of brand communications. Please be safe. The situation in Los Angeles is heartbreaking.

Industrial 397

Industrial Mortgages Loans Finance 397

Housing Wire

FEBRUARY 27, 2025

A well-written property description also allows you to highlight aspects of the home that would not otherwise be readily available via MLS, such as a newly renovated kitchen or a brand-new septic system. Ill teach you how to write a real estate listing description, plus share some creative real estate listing description examples.

Renovation 387

Renovation Agents MLS Equity 387

Housing Wire

SEPTEMBER 23, 2024

Los Angeles area-based mortgage lender Premier Plus Lending announced last week that it is expanding into the senior-focused home equity market with a new division, Retirement Mortgage Solutions , which will include reverse mortgages and other home equity-based lending instruments.

Lending 448

Lending Mortgages Equity Loan Officer 448

Housing Wire

SEPTEMBER 9, 2024

The brand includes Home Equity Conversion Mortgage ( HECM ) reverse mortgage products alongside refinances, proprietary jumbo options and HECM for Purchase (H4P) loans. With the Flex Payment Mortgage, Guild is looking to give the reverse mortgage product a new, fresh look and branding,” Cory said. 7 largest lender as of Aug.

Mortgages 448

Mortgages VA loan Branding Loans 448

Housing Wire

JULY 17, 2024

Finance of America brand consolidation When Finance of America announced its intention to acquire then-industry leader American Advisors Group (AAG), the reverse mortgage industry initially reacted with cautious optimism. So far this year, two lenders have made eye-opening moves in their approaches to reverse mortgage messaging.

Mortgages 448

Mortgages Marketing Finance Equity 448

Housing Wire

MARCH 20, 2024

Figure Technology Solutions will focus on developing and distributing its proprietary, technology-enabled platform to partners and investors in the home equity lending ecosystem, the fintech firm announced earlier this week.

Lending 448

Lending Equity Technology Banks 448

Housing Wire

MAY 28, 2024

“We look forward to this new chapter in our company’s history and to operating under the Onity brand, which reflects the evolution of our culture and the transformation of our company.” Glen Messina Messina added that the vote of approval shows the confidence of shareholders in moving forward under the new banner.

Branding 448

Branding Mortgages Loans Equity 448

Housing Wire

MAY 10, 2024

The Property Shop joined Real under its Private Label program, which allows independent brokerages to maintain their own brand while reaping the benefits associated with being a part of Real. Ware, who founded The Property Shop in 2009, will serve as a growth leader at Real and help to build visibility for its brand.

Brokerage 418

Brokerage Branding Equity Technology 418

Housing Wire

JUNE 5, 2024

Our core focus is on creating a modern retirement that centers on home equity, and we will continue to make decisions that strengthen our platform and our ability to deliver for our customers, teammates, and investors,” she said. “Our It was not specified how many employees nor which specific divisions were impacted.

Finance 482

Finance Sales Equity Mortgages 482

Housing Wire

SEPTEMBER 19, 2024

We are excited to deliver the Heartland Bank brand to our reverse mortgage customers,” said Medina Cicak, the bank’s newly appointed chief commercial officer. The simplified and modern new brand elements are visually appealing and provide simple navigation across our customer facing platforms. experienced an inflation rate of 3.1%

Mortgages 448

Mortgages Banks Finance Branding 448

Housing Wire

SEPTEMBER 13, 2024

But instead of slashing my commissions, cutting my marketing budget and panicking, I put in the sweat equity to find ways to thrive. But instead of slashing my commissions, cutting my marketing budget and panicking, I put in the sweat equity to find ways to thrive. As a top-producing agent during the 2008 recession, I was unprepared.

Agents 448

Agents Branding Equity Design 448

Housing Wire

APRIL 3, 2024

The company arrived at the new name after what it called “a rigorous research and brand strategy development analysis,” adding it “believes its new name reflects the capabilities of a hard-working team with a can-do attitude and problem-solving culture. Ocwen Financial Corp., The rebrand is subject to shareholder approval.

Branding 444

Branding Mortgages Staging Equity 444

Housing Wire

JUNE 30, 2021

With underfunded retirement savings vehicles, home equity may prove to be one of the most important financial assets for funding a comfortable retirement. My view is that HECM products will continue to grow in importance as a critical home equity extraction vehicle for our aging population of homeowners.

Mortgages 435

Mortgages Branding Equity Industrial 435

Housing Wire

JUNE 24, 2021

By the time the average US homeowner retires, it’s often stated that 83% of their wealth will come from their real estate’s equity, however, the challenge is most homeowners don’t consider their home an asset. According to NAR over 69% of buyers have a home to sell, so really homeowners represent the earliest buyer. Williams IV, CEO, Buyside.

Pre-approval 414

Pre-approval Equity Loan Officer Brokerage 414

Housing Wire

AUGUST 14, 2024

Going to market Coming off its recent brand consolidation under the FOA banner, the company also launched a new corporate website, new ads featuring Selleck, and refreshed social media outreach and multimedia advertising efforts, according to Sieffert. “In It noted that mortgage rate declines are expected to make a difference in Q3 results.

Finance 435

Finance Mortgages Marketing Branding 435

Housing Wire

JUNE 10, 2024

We now have a brand identity that reflects our company, our people, and our commitment to delivering results,” he said. “Our Other major brands under the company’s umbrella — including PHH Mortgage Corp. into The Onity Group. Messina added that this is a central element to the entire rebranding initiative. “We

Branding 448

Branding Mortgages Loans Equity 448

Housing Wire

FEBRUARY 14, 2024

As a result, homeowners either must sell their current home and suffer through double moves and short-term rentals to access the equity they’ve accrued, or they have to make contingent offers that require the sale of their current house to close. Buy before you sell (BBYS) products may be the answer.

Backup offer 448

Backup offer Loan Officer Home sale contingency Branding 448

Housing Wire

JANUARY 11, 2021

LoanDepot , backed by private equity firm Parthenon Capital Partners, first announced plans to go public in September 2015 but canceled the IPO just hours before pricing, citing adverse “market conditions.” Thanks to our brand investment over time, we are also one of the most recognized brands in the industry today.

Branding 514

Branding Banks Loans Finance 514

Housing Wire

MAY 2, 2024

Our primary operating brands, PHH Mortgage and Liberty Reverse Mortgage, will retain their names at this time. We’re excited about this new chapter for the company and we look forward to operating under the Onity brand.” It was driven primarily by improvements in servicing and origination.

Mortgages 438

Mortgages Branding Loans Equity 438

Housing Wire

AUGUST 2, 2024

Eric Ellsworth “There always was this American Senior brand that some of our branches used, and the internal call center used American Senior as well,” Ellsworth said. “We But nowadays, with reverse being much more lucrative on the back end, we [recognized] a need to rebrand and let everybody know we are primarily a reverse company.”

Lending 448

Lending Branding Loan Officer Technology 448

Housing Wire

JULY 12, 2023

The collaboration with several of the country’s top independent mortgage banks is aimed at getting Figure’s home equity line of credit ( HELOC ) products in front of homeowners who have seen equity grow in recent years. Approval may be granted in five minutes but is ultimately subject to verification of income and employment.

Equity 370

Equity Lending Technology Loans 370

Housing Wire

MAY 22, 2024

The Home Depot is refreshing an in-house brand with accessibility in mind for things like grab bars and easier-to-use faucets. The data is clear: Older adults, when contemplating future living arrangements, would prefer to remain in their homes as long as feasibly possible.

Renovation 459

Renovation Equity Design Branding 459

Housing Wire

FEBRUARY 28, 2025

These are marketed under the Platinum brand name, which recently saw a reduction in its minimum home value. Despite the potential for uncertainty ahead, reverse mortgages continue to be a positive addition to the overall portfolio of Ellington Financial. He also cast it as a solid contributor to the companys overall success.

Mortgages 221

Mortgages Loans Development Lending 221

Housing Wire

MARCH 2, 2021

The transaction is expected to provide up to $645 million in cash proceeds and a fully committed private investment in public equity (PIPE) of $300 million. The transaction is expected to provide up to $645 million in cash proceeds and a fully committed private investment in public equity (PIPE) of $300 million. million in 2021. .

Title 452

Title Equity Principal Branding 452

Housing Wire

JULY 19, 2024

Marketing support: White-label materials for brokers to brand and market their services along with a mortgage trigger lead pass-back program. In a competitive market full of options, banks must rely on more than their rate sheet to compete for the business of third-party originators. Learn more about Flagstar HERE.

Lending 466

Lending New Construction Renovation Banks 466

Housing Wire

FEBRUARY 8, 2021

Thanks to our brand investment over time, we are also one of the most recognized brands in the industry today. billion in marketing and promotion of its brand. The multi-channel mortgage lender hopes to raise $300 million by pricing its shares between $19 and $21. We are the Lyft to their Uber,” Hsieh said.

Lending 482

Lending Branding Mortgages Loans 482

Housing Wire

OCTOBER 13, 2023

Without revealing any confidential details, for example, Compass is using mostly its own equity rather than cash to deliver value to the sellers. Given the state of the market over the last year, some have commented that the merger and acquisition market has gone quiet and that it is nearly impossible to get large deals done.

Brokerage 435

Brokerage Equity Branding Design 435

Housing Wire

FEBRUARY 15, 2024

Schneider also highlighted the performance of the Sotheby’s International Realty brand, which stood out by posting a higher year-over-year volume in Q4 2023. During the fourth quarter, transaction sides at the firm’s franchise group, Anywhere Brands , dropped 11% year over year to 165,815. It generated $1.3

Marketing 435

Marketing Branding Brokerage Sales 435

Housing Wire

AUGUST 12, 2024

Same great company, same great people, but we’ve got a new, fresh brand,” Ellsworth said in an interview with HousingWire ’s Reverse Mortgage Daily (RMD). We’re excited to expand this channel and grow it with the American Senior Lending brand. Ultimately, the company just wants to get the word out about its wholesale division. “We’re

Lending 459

Lending Loan Officer Branding Principal 459