Housing Wire

MARCH 20, 2024

Figure Technology Solutions will focus on developing and distributing its proprietary, technology-enabled platform to partners and investors in the home equity lending ecosystem, the fintech firm announced earlier this week.

Lending 446

Lending Equity Technology Banks 446

Housing Wire

JULY 17, 2024

Finance of America brand consolidation When Finance of America announced its intention to acquire then-industry leader American Advisors Group (AAG), the reverse mortgage industry initially reacted with cautious optimism. So far this year, two lenders have made eye-opening moves in their approaches to reverse mortgage messaging.

Mortgages 445

Mortgages Marketing Finance Equity 445

Housing Wire

MAY 10, 2024

The Property Shop joined Real under its Private Label program, which allows independent brokerages to maintain their own brand while reaping the benefits associated with being a part of Real. Ware, who founded The Property Shop in 2009, will serve as a growth leader at Real and help to build visibility for its brand.

Brokerage 418

Brokerage Branding Equity Technology 418

Housing Wire

MAY 28, 2024

“We look forward to this new chapter in our company’s history and to operating under the Onity brand, which reflects the evolution of our culture and the transformation of our company.” Glen Messina Messina added that the vote of approval shows the confidence of shareholders in moving forward under the new banner.

Branding 446

Branding Mortgages Loans Equity 446

Housing Wire

FEBRUARY 14, 2024

As a result, homeowners either must sell their current home and suffer through double moves and short-term rentals to access the equity they’ve accrued, or they have to make contingent offers that require the sale of their current house to close. Buy before you sell (BBYS) products may be the answer.

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Backup offer Loan Officer Home sale contingency Branding 447

Housing Wire

JUNE 5, 2024

Our core focus is on creating a modern retirement that centers on home equity, and we will continue to make decisions that strengthen our platform and our ability to deliver for our customers, teammates, and investors,” she said. “Our It was not specified how many employees nor which specific divisions were impacted.

Finance 479

Finance Sales Equity Mortgages 479

Housing Wire

SEPTEMBER 19, 2024

We are excited to deliver the Heartland Bank brand to our reverse mortgage customers,” said Medina Cicak, the bank’s newly appointed chief commercial officer. The simplified and modern new brand elements are visually appealing and provide simple navigation across our customer facing platforms. experienced an inflation rate of 3.1%

Mortgages 448

Mortgages Banks Finance Branding 448

Housing Wire

NOVEMBER 12, 2024

It also wants to widely deploy refreshed marketing strategies that are designed to both educate and appeal to older homeowners about the use of home equity in retirement. It also wants to widely deploy refreshed marketing strategies that are designed to both educate and appeal to older homeowners about the use of home equity in retirement.

Mortgages 368

Mortgages Equity Lending Design 368

Housing Wire

SEPTEMBER 13, 2024

But instead of slashing my commissions, cutting my marketing budget and panicking, I put in the sweat equity to find ways to thrive. But instead of slashing my commissions, cutting my marketing budget and panicking, I put in the sweat equity to find ways to thrive. As a top-producing agent during the 2008 recession, I was unprepared.

Agents 448

Agents Branding Equity Design 448

Housing Wire

APRIL 3, 2024

The company arrived at the new name after what it called “a rigorous research and brand strategy development analysis,” adding it “believes its new name reflects the capabilities of a hard-working team with a can-do attitude and problem-solving culture. Ocwen Financial Corp., The rebrand is subject to shareholder approval.

Branding 425

Branding Mortgages Staging Equity 425

Housing Wire

DECEMBER 18, 2024

On Wednesdy Citi launched mortgage.com, a new platform that creates a brand-endorsed, consumer-focused channel to leverage Citi’s brand authority and encourage mortgage or refinance applications for the bank. Market share and brand authority Why launch this site now? We’ve got good purchase products.

Marketing 413

Marketing Lending Branding Banks 413

Housing Wire

JUNE 30, 2021

With underfunded retirement savings vehicles, home equity may prove to be one of the most important financial assets for funding a comfortable retirement. My view is that HECM products will continue to grow in importance as a critical home equity extraction vehicle for our aging population of homeowners.

Mortgages 434

Mortgages Branding Equity Industrial 434

Housing Wire

FEBRUARY 15, 2024

Schneider also highlighted the performance of the Sotheby’s International Realty brand, which stood out by posting a higher year-over-year volume in Q4 2023. During the fourth quarter, transaction sides at the firm’s franchise group, Anywhere Brands , dropped 11% year over year to 165,815. It generated $1.3

Marketing 433

Marketing Branding Brokerage Sales 433

Housing Wire

AUGUST 14, 2024

Going to market Coming off its recent brand consolidation under the FOA banner, the company also launched a new corporate website, new ads featuring Selleck, and refreshed social media outreach and multimedia advertising efforts, according to Sieffert. “In It noted that mortgage rate declines are expected to make a difference in Q3 results.

Finance 435

Finance Mortgages Marketing Branding 435

Housing Wire

JUNE 10, 2024

We now have a brand identity that reflects our company, our people, and our commitment to delivering results,” he said. “Our Other major brands under the company’s umbrella — including PHH Mortgage Corp. into The Onity Group. Messina added that this is a central element to the entire rebranding initiative. “We

Branding 445

Branding Mortgages Loans Equity 445

Housing Wire

JANUARY 11, 2021

LoanDepot , backed by private equity firm Parthenon Capital Partners, first announced plans to go public in September 2015 but canceled the IPO just hours before pricing, citing adverse “market conditions.” Thanks to our brand investment over time, we are also one of the most recognized brands in the industry today.

Branding 512

Branding Banks Loans Finance 512

Housing Wire

NOVEMBER 7, 2024

The California-based lender recently introduced a revised branding effort , the “Flex Payment Mortgage“ suite, that is designed to broaden the appeal of its reverse offerings to more potential partners. We think there’s a lot more opportunity and we’re going to keep focusing on that as well,” she said.

Mortgages 369

Mortgages Equity Lending Branding 369

Housing Wire

AUGUST 2, 2024

Eric Ellsworth “There always was this American Senior brand that some of our branches used, and the internal call center used American Senior as well,” Ellsworth said. “We But nowadays, with reverse being much more lucrative on the back end, we [recognized] a need to rebrand and let everybody know we are primarily a reverse company.”

Lending 443

Lending Branding Loan Officer Technology 443

Housing Wire

JUNE 24, 2021

By the time the average US homeowner retires, it’s often stated that 83% of their wealth will come from their real estate’s equity, however, the challenge is most homeowners don’t consider their home an asset. According to NAR over 69% of buyers have a home to sell, so really homeowners represent the earliest buyer. Williams IV, CEO, Buyside.

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Pre-approval Equity Loan Officer Brokerage 397

Housing Wire

JULY 12, 2023

The collaboration with several of the country’s top independent mortgage banks is aimed at getting Figure’s home equity line of credit ( HELOC ) products in front of homeowners who have seen equity grow in recent years. Approval may be granted in five minutes but is ultimately subject to verification of income and employment.

Equity 366

Equity Lending Technology Loans 366

Housing Wire

MAY 22, 2024

The Home Depot is refreshing an in-house brand with accessibility in mind for things like grab bars and easier-to-use faucets. The data is clear: Older adults, when contemplating future living arrangements, would prefer to remain in their homes as long as feasibly possible.

Renovation 459

Renovation Equity Design Branding 459

Housing Wire

OCTOBER 24, 2024

When asked what the impetus was for the creation of the new program, Pistone said that it comes down to Mutual of Omaha’s brand recognition among older homeowners and transferring some of these sentiments to broker partners. “We We know that brokers who leverage our brand win more loans,” Pistone said.

Principal 448

Principal Branding Investor Mortgages 448

Housing Wire

FEBRUARY 8, 2021

Thanks to our brand investment over time, we are also one of the most recognized brands in the industry today. billion in marketing and promotion of its brand. The multi-channel mortgage lender hopes to raise $300 million by pricing its shares between $19 and $21. We are the Lyft to their Uber,” Hsieh said.

Lending 482

Lending Branding Mortgages Loans 482

Housing Wire

OCTOBER 13, 2023

Without revealing any confidential details, for example, Compass is using mostly its own equity rather than cash to deliver value to the sellers. Given the state of the market over the last year, some have commented that the merger and acquisition market has gone quiet and that it is nearly impossible to get large deals done.

Brokerage 435

Brokerage Equity Branding Design 435

Housing Wire

MAY 2, 2024

Our primary operating brands, PHH Mortgage and Liberty Reverse Mortgage, will retain their names at this time. We’re excited about this new chapter for the company and we look forward to operating under the Onity brand.” It was driven primarily by improvements in servicing and origination.

Mortgages 407

Mortgages Branding Loans Equity 407

Housing Wire

AUGUST 12, 2020

This article was written for FinLedger, HW Media’s new fintech-focused news brand designed specifically for financial services professionals in banking, insurance and real estate. Stay tuned for updates. Blend announced Wednesday it has raised a $75 million Series F round at a valuation of nearly $1.7 billion, making it officially a unicorn.

Loans 508

Loans Banks Loan Officer Branding 508

Housing Wire

JULY 19, 2024

Marketing support: White-label materials for brokers to brand and market their services along with a mortgage trigger lead pass-back program. In a competitive market full of options, banks must rely on more than their rate sheet to compete for the business of third-party originators. Learn more about Flagstar HERE.

Lending 455

Lending New Construction Renovation Banks 455

Housing Wire

AUGUST 12, 2024

Same great company, same great people, but we’ve got a new, fresh brand,” Ellsworth said in an interview with HousingWire ’s Reverse Mortgage Daily (RMD). We’re excited to expand this channel and grow it with the American Senior Lending brand. Ultimately, the company just wants to get the word out about its wholesale division. “We’re

Lending 458

Lending Loan Officer Branding Principal 458

Housing Wire

NOVEMBER 14, 2024

Executive leaders there pointed to the performance of the company’s proprietary loan products and trends in the Home Equity Conversion Mortgage ( HECM ) space as favorable. This brings earnings potential from the brand integration between FOA and American Advisors Group (AAG), he said, making for a much healthier position.

Investor 368

Investor Mortgages Bankruptcy Equity 368

Housing Wire

FEBRUARY 3, 2025

Branding/Intellectual property: Trade names, DBAs, and domain names Trade names, DBAs, trademarks, fictitious business names or assumed business names are what the world knows the business as. The current environment of mergers and acquisitions (M&A) is evolving. Patent & Trademark Office. The same is true of domain names.

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Due diligence Purchase and sale agreement Industrial Mortgages 416

Housing Wire

APRIL 1, 2021

The Gilbert Family Foundation claims this will preserve roughly $400 million in wealth and home equity in the city. The company will have prominent branding on Paretta Autosport ‘s No. The company sold 100 million shares of Class A common stock at $18 a share in August to kick off the mortgage IPO wave. 16 Chevrolet.

Equity 435

Equity Branding Mortgages Sales 435

Housing Wire

SEPTEMBER 13, 2023

Upon joining eXp Realty, new brokerages can immediately realize the benefits of the partnership, which include stock equity, elimination of overhead costs, minimized brokerage risk and liability, access to brokerage support and operations, agent support and services, revenue share opportunities, and more. 2 in Maine, up from No.

Brokerage 448

Brokerage Equity Branding Agents 448

Housing Wire

FEBRUARY 1, 2023

This includes making payments, analyzing and adjusting tax and insurance escrow accounts in real-time, requesting and processing help for hardships, and viewing and taking action on home value and available home equity. and see the same data their customer is seeing.

Mortgages 491

Mortgages Technology Investor Equity 491

Housing Wire

JANUARY 22, 2024

In 2022, Mr. Cooper and Sagent announced a deal under which Sagent will buy certain intellectual property rights related to Mr. Cooper’s proprietary, cloud-based technology platform for mortgage servicing, and Mr. Cooper will receive an equity stake in Sagent. His term as executive chairman began on January 19. now Ally Financial, Inc.

Technology 435

Technology Banks Equity Branding 435

Housing Wire

MARCH 2, 2021

The transaction is expected to provide up to $645 million in cash proceeds and a fully committed private investment in public equity (PIPE) of $300 million. The transaction is expected to provide up to $645 million in cash proceeds and a fully committed private investment in public equity (PIPE) of $300 million. million in 2021. .

Title 427

Title Equity Principal Branding 427

Housing Wire

JULY 2, 2024

Home Equity Conversion Mortgage (HECM) endorsements fell by 14.4% Equity takeout” loans — reverse mortgages that are neither purchases nor refinances — dropped by 4.8% Equity takeout is the most stable as the largest segment so the lower volatility in May makes perfect sense.” The Pacific/Hawaii region fell by only 2.6%

Mortgages 429

Mortgages Equity Loans Loan Officer 429

Housing Wire

SEPTEMBER 15, 2023

Throughout my career, my top priority has always been empowering people to write their own success story under the E&V brand. ” Odia led E&V through Permira’s acquisition in late 2021, in which the global private equity firm bought a controlling stake for an undisclosed amount. million in volume. million.

Brokerage 432

Brokerage Branding Equity Agents 432