Housing Wire

FEBRUARY 14, 2024

If you’re going to take the time to brand yourself, take steps to protect that brand. I am a big believer in developing a brand for your real estate business from Day One. To me, branding a company is a chance to define yourself for the market and build a recognizable and memorable identity. Think again.

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Branding Agents Brokerage Development 459

Housing Wire

JANUARY 20, 2025

In 2025, the platform will offer a slew of upgrades designed to empower professionals, enhance local brand visibility for agents and highlight industry-leading talent. In 2025, the platform will offer a slew of upgrades designed to empower professionals, enhance local brand visibility for agents and highlight industry-leading talent.

Brokerage 369

Brokerage Branding Agents Industrial 369

Housing Wire

JUNE 13, 2024

Multichannel mortgage lender New American Funding (NAF) announced this week the relaunch of its initiative designed to recruit, educate and expand loan officer understanding around issues faced by borrowers of color as “ NAF Black Impact.” For us, this is much more than a rebrand of the initiative. while the rate among whites stood at 74%.

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Design Loan Officer Branding Loans 459

Housing Wire

DECEMBER 27, 2024

Its important to understand how real estate teams work for you to decide whether its the right career move for you. Joining a team is a very personal decision. Our goal is to help educate you on what a real estate team is, how they work and the types of agents who thrive on teams. How do real estate teams work? Teams are led by a team leader.

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Purchase and sale agreement Branding Agents Closing 418

Housing Wire

NOVEMBER 12, 2024

It also wants to widely deploy refreshed marketing strategies that are designed to both educate and appeal to older homeowners about the use of home equity in retirement. In 2025, it will begin rolling out new regional and local programs designed to “build our brand profile and drive business in strategic markets,” she said.

Mortgages 370

Mortgages Equity Lending Design 370

Housing Wire

AUGUST 1, 2024

In this tantalizing conversation, Collins and Neuberger survey the CMO’s path into marketing , his experience and approach to the field, brand presence, social media and Realtor.com’s recent buyer agency advocacy campaign. Neuberger’s first job as a coder started with a company that designed websites and applications for clients.

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Branding Agents Development Marketing 447

Housing Wire

DECEMBER 5, 2024

A post shared by The Broke Agent | Real Estate Humor (@thebrokeagent) Actionable Insights Embrace humor as a way to connect with clients and peers real estate doesnt always have to be so serious Use relatable content to build your personal brand and increase engagement 2. His style is a breath of fresh air among real estate content.

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Agents Branding Marketing Industrial 397

Housing Wire

OCTOBER 16, 2024

These rankings are designed to help top-performing agents and teams highlight their accomplishments within their specific local markets, enhancing their credibility where it matters most — close to home. This year’s inaugural rankings feature agents and teams from 50 cities across the U.S.,

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Agents Commercial Land Branding 464

Housing Wire

OCTOBER 17, 2024

At just 26 years old, he launched the clothing brand 90265, which pioneered a number of fashion trends. As an entrepreneur, Mauricio Umansky has displayed remarkable versatility. And he’s a star on the small screen, having appeared on multiple reality TV shows, including his own — Netflix ’s “Buying Beverly Hills,” which follows The Agency.

Industrial 459

Industrial Brokerage Branding Agents 459

Housing Wire

DECEMBER 18, 2024

On Wednesdy Citi launched mortgage.com, a new platform that creates a brand-endorsed, consumer-focused channel to leverage Citi’s brand authority and encourage mortgage or refinance applications for the bank. Citi led creative testing throughout the year-long site design and build, and will conduct testing throughout 2025.

Marketing 418

Marketing Lending Branding Banks 418

Housing Wire

FEBRUARY 23, 2023

Everything we create, from campaigns to assets, is designed to be localized while keeping the brand’s integrity intact,” said Katelyn Castellano, senior vice president of marketing, Americas at Engel & Völkers. That’s what we do as a brand. HW : Engel & Völkers prides itself on being a “brand that listens.”

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Branding Design Marketing As-is 397

Housing Wire

JANUARY 8, 2025

Harvest is affiliating with Real under the brokerages private-label program, allowing it to keep its own branding while taking advantage of Reals resources and compensation programs. Miami -based Real on Tuesday announced the addition of Harvest Realty , an independent brokerage in Southern California with 550 agents. billion in 2024 alone.

Brokerage 397

Brokerage Technology Agents Branding 397

Housing Wire

DECEMBER 6, 2024

Its up to us as agents to stay engaged and stay in contact with our clients. Building on existing relationships is the quickest and easiest way to keep your pipeline filled with active buyers and sellers, so you dont have to worry about dry spells. Lets dive in! Summary What is a real estate newsletter? Why send a regular real estate newsletter?

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Pre-approval Design Industrial Agents 397

Housing Wire

JANUARY 23, 2025

These real estate mailers are designed to spread holiday cheer, express gratitude and maintain a personal touch among your network. Knowing this, real estate agents should always find friendly, conversational ways to stay on their potential clients minds year-round. But where do you start? Don’t worry; we’ve got you covered.

Design 305

Design Branding Agents Marketing 305

Housing Wire

APRIL 7, 2025

The National Association of Mortgage Brokers (NAMB) today announced the official launch of Hive, an online community platform designed to foster nationwide collaboration, knowledge sharing and professional development for mortgage professionals. “I’m thrilled to lead the Hive initiative at NAMB,” said Frazier. ”

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Mortgages Development Branding Industrial 286

Housing Wire

NOVEMBER 7, 2024

The California-based lender recently introduced a revised branding effort , the “Flex Payment Mortgage“ suite, that is designed to broaden the appeal of its reverse offerings to more potential partners. We think there’s a lot more opportunity and we’re going to keep focusing on that as well,” she said.

Mortgages 370

Mortgages Equity Lending Branding 370

Housing Wire

MARCH 26, 2025

NAR noted that the policy is designed to exist in conjunction with CCP, which requires listing brokers to list a property on the MLS within 24 hours of publicly marketing it. Despite the headlines , Phillip Cantrell, the founder of Benchmark Realty, characterized the move as a nothing burger. It is just classic NAR propaganda.

Industrial 369

Industrial MLS Brokerage Seller disclosure 369

Housing Wire

FEBRUARY 24, 2025

Here are some of the benefits of using LinkedIn for real estate agents: Target specific people that align with your desired real estate audience Build your brand and online presence to showcase your expertise Network with other agents and real estate professionals like lenders, attorneys, property managers, etc.

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Agents HR Branding Title 304

Housing Wire

MARCH 3, 2025

If you thought winning a listing was challenging, just wait until you have to start telling a homeowner what to do with their home in order to sell it quickly. Home staging is your chance to transform a property into a home that buyers cant wait to get their hands on. As an agent, you know a beautifully staged home turns into a sold one.

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Staging Agents Branding As-is 427

Housing Wire

JANUARY 28, 2025

The partnership also gives Concierge’s agents and brokers access to Luxury Presence s advanced website design, hosting and SEO services. As part of this partnership, the two companies will collaborate on marketing initiatives to promote exclusive, co-branded campaigns and resources.

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Marketing Branding Agents Design 332

Housing Wire

APRIL 2, 2025

The role is designed to strengthen FOAs leadership in an area that is essential to the companys long-term growth plans and further its efforts to make home equity for retirement a mainstream solution, the company said. Scarpati previously served as the company’s senior vice president of wholesale lending.

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Equity Finance Lending Branding 307

Housing Wire

DECEMBER 27, 2024

Some integrations and custom branding may require upgrading to the Enterprise plan. Whether youre running a large brokerage, managing a small team or working on your own, the right transaction management platform can take the worry out of compliance and lighten your workload. Best for team collaboration: Dotloop Pricing: Starting at $31.99

MLS 397

MLS Brokerage Agents Technology 397

Housing Wire

SEPTEMBER 10, 2024

Today’s real estate website builder offers a turnkey, easy-to-use solution to help build your brand, market your business and generate more (and better) leads. We looked at pricing, design quality, ease of use, lead generation features, and then combed online reviews to get feedback from other working Realtors. Here our our picks.

Brokerage 448

Brokerage Agents Branding Land 448

Housing Wire

DECEMBER 27, 2024

Best books for mindset Failing Forward by John Maxwell Rebecca Del Pozo , an agent and trainer out of Washington State, recommended this book, saying, I read this book in 2003 when I was a brand new real estate agent. As you plan your 2025, its important to be intentional about including self-development activities. I believe him.

Agents 397

Agents Title Investor Industrial 397

Housing Wire

FEBRUARY 27, 2025

A well-written property description also allows you to highlight aspects of the home that would not otherwise be readily available via MLS, such as a newly renovated kitchen or a brand-new septic system. Ill teach you how to write a real estate listing description, plus share some creative real estate listing description examples.

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Renovation Agents MLS Equity 387

Housing Wire

OCTOBER 25, 2024

Like Serhant, your personal brand, expertise and empathy need to shine through on every page of your website. Since almost all of our picks offer roughly the same features, we scored them based on our opinion of their property search experience, design quality, and overall user experience (UX). UX design quality: 4.6

Branding 434

Branding Design Brokerage Agents 434

Housing Wire

SEPTEMBER 23, 2024

The Empower LOS is designed for lenders looking to scale by offering extensive exception-based workflows, comprehensive automation and the flexibility to adapt to complex operational models.” The company added that this consolidation is designed to benefit all the brands it oversees.

Branding 447

Branding Technology Design Staging 447

Housing Wire

MARCH 26, 2025

It is one of the ultimate forms of marketing you are putting your brand, your services and your face, quite literally, out for the world to see. You want me to knock on peoples doors, disrupt their day and then pitch my services to them? If the anxiety is building in your chest just thinking about it, thats a normal reaction. and 12 p.m.

Agents 368

Agents Branding As-is Marketing 368

Housing Wire

MAY 5, 2021

A good brand isn’t just for companies. In today’s online environment, personal branding is a growing expectation to grow community. Building a brand that is both strong and empathetic in a time of adversity was fiercely important in 2020, and continues to resonate into this year.

Marketing 435

Marketing Branding Title Mortgages 435

Housing Wire

FEBRUARY 4, 2025

Meanwhile, anyone challenging the status quo may be branded as “self-serving” or “indifferent to consumers.” If we were to start fresh, no competent businessperson would design an MLS system like this. ” But lets cut through the noise and examine whats really going on. It would never happen.

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MLS Brokerage Industrial Agents 325

Housing Wire

JANUARY 14, 2025

Rocket Companies , the parent of Rocket Mortgage , on Tuesday unveiled a refresh to its brand identity in an effort to unify Rocket’s many companies under a single umbrella. The name changes were not the only brand refreshes announced Tuesday. As part of this effort, Rocket is rebranding some of its businesses.

Staging 370

Staging Title Branding Design 370

Housing Wire

SEPTEMBER 20, 2023

A well-designed and captivating digital platform instantly conveys professionalism, credibility and exclusivity — and the opposite can turn customers away. Keep your online presence on brand Choose a clean and sophisticated design that reflects the essence of luxury real estate and your existing brand.

Brokerage 435

Brokerage Branding Design Agents 435

Housing Wire

APRIL 30, 2024

The 4,000 members of NNRMLS now have access to their own branded mobile MLS home search app, HomeSpotter, powered by Lone Wolf. Late last year, Lone Wolf announced the launch of its new online platform , Lone Wolf Foundation, which is designed to support a new generation of company solutions that are being released in 2024.

MLS 448

MLS Agents Branding Technology 448

Housing Wire

SEPTEMBER 9, 2024

The brand includes Home Equity Conversion Mortgage ( HECM ) reverse mortgage products alongside refinances, proprietary jumbo options and HECM for Purchase (H4P) loans. With the Flex Payment Mortgage, Guild is looking to give the reverse mortgage product a new, fresh look and branding,” Cory said. It was recently listed as the No.

Mortgages 448

Mortgages VA loan Branding Loans 448

Housing Wire

MAY 28, 2024

“We look forward to this new chapter in our company’s history and to operating under the Onity brand, which reflects the evolution of our culture and the transformation of our company.” Glen Messina Messina added that the vote of approval shows the confidence of shareholders in moving forward under the new banner.

Branding 448

Branding Mortgages Loans Equity 448

Housing Wire

AUGUST 2, 2024

HighTechLending , a California -based top-10 reverse mortgage lender, announced on Friday that it is rebranding its wholesale lending division to American Senior Lending Wholesale Division in an effort to better align its identity with key business lines designed to serve older borrowers. One of our big outlets is our wholesale channel.

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Lending Branding Loan Officer Technology 448

Housing Wire

AUGUST 25, 2024

Our picks for the best brokerage websites include options with powerful integrated CRMs and more branding-focused options that work with the CRM you already use — right out of the box. They offer everything from turnkey websites you can easily customize to concierge design services to help you define (or refine) your brokerage’s brand.

Brokerage 435

Brokerage Branding Agents MLS 435