Housing Wire

DECEMBER 5, 2024

A post shared by The Broke Agent | Real Estate Humor (@thebrokeagent) Actionable Insights Embrace humor as a way to connect with clients and peers real estate doesnt always have to be so serious Use relatable content to build your personal brand and increase engagement 2. His style is a breath of fresh air among real estate content.

Agents 397

Agents Branding Marketing Industrial 397

Housing Wire

MARCH 3, 2025

Buyers, on the other hand, view earnouts as a risk mitigation tool to avoid paying too much, particularly if there is uncertainty regarding future performance of the business. Earnouts are contingent payments based on Buyer achieving future financial targets that may never happen.

Purchase and sale agreement 413

Purchase and sale agreement Closing Industrial Mortgages 413

Housing Wire

FEBRUARY 3, 2025

Under each key heading, the checklist goes into great detail to uncover potential issues that could devalue the business, expose a buyer to liability, or even jeopardize the transaction. A buyer wants the right to use those names and marks with superior title from the rest of the world. Patent & Trademark Office.

Due diligence 418

Due diligence Purchase and sale agreement Industrial Mortgages 418

Housing Wire

JUNE 18, 2024

1 brand in the 2024 RealTrends Verified + Tom Ferry The Thousand. In late May, when RealTrends Verified released The Thousand rankings, it appeared that RE/MAX had lost its crown as the top brand to Keller Williams. The re-ranking process revealed that RE/MAX had in fact retained the top spot among the brands represented on the list.

Branding 448

Branding Title Agents Sales 448

Housing Wire

MARCH 14, 2025

Coldwell Banker is brand affiliate of Anywhere Real Estate, which has publicly stated that it wants the policy to be reformed rather than repealed. The reasoning behind all of this is simple to grow their business regardless of how it may harm buyers and sellers, Lane wrote. Lane offered more thoughts in her op-ed.

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MLS Branding Brokerage Industrial 348

Housing Wire

DECEMBER 18, 2024

On Wednesdy Citi launched mortgage.com, a new platform that creates a brand-endorsed, consumer-focused channel to leverage Citi’s brand authority and encourage mortgage or refinance applications for the bank. Market share and brand authority Why launch this site now? We’ve got good purchase products.

Marketing 417

Marketing Lending Branding Banks 417

Housing Wire

DECEMBER 27, 2024

Its important to understand how real estate teams work for you to decide whether its the right career move for you. Joining a team is a very personal decision. Our goal is to help educate you on what a real estate team is, how they work and the types of agents who thrive on teams. How do real estate teams work? Teams are led by a team leader.

Purchase and sale agreement 418

Purchase and sale agreement Branding Agents Closing 418

Housing Wire

OCTOBER 16, 2024

With buyers and sellers increasingly seeking out seasoned agents to navigate new regulations, forms, and shifting processes, local success is a key differentiator. Verifications are completed by working directly with our brand partners, or by obtaining verification documentation directly from submitting agents and teams.

Agents 459

Agents Commercial Land Branding 459

Housing Wire

MARCH 26, 2025

Despite the headlines , Phillip Cantrell, the founder of Benchmark Realty, characterized the move as a nothing burger. It is just classic NAR propaganda. This is what happens when you have government by a committee of 900, Cantrell said. They just cant figure it out because they are all chasing their tails. I think that is really a very good piece.

Industrial 368

Industrial MLS Brokerage Seller disclosure 368

Housing Wire

JANUARY 27, 2025

Additionally, with cooperative compensation removed from MLS systems, alongside the new requirement for buyer-agency agreements, agents must speak up and share their value clearly and confidently. Have a seat and buckle in. The real estate industry is already in a whirlwind and the year has barely kicked off. What does this look like?

Technology 397

Technology Renovation Agents Industrial 397

Housing Wire

DECEMBER 6, 2024

Building on existing relationships is the quickest and easiest way to keep your pipeline filled with active buyers and sellers, so you dont have to worry about dry spells. Its up to us as agents to stay engaged and stay in contact with our clients. Lets dive in! Summary What is a real estate newsletter? What is a real estate newsletter?

Pre-approval 397

Pre-approval Design Industrial Agents 397

Housing Wire

JANUARY 8, 2025

After rock-solid careers of their own, they decided to combine their skills and their shared passion to help Chinese home buyers, sellers and investors navigate Southern Californias competitive real estate market, Real President Sharran Srivatsaa said in a statement. Since its founding, Harvest has closed 5,210 transactions for $6.8

Brokerage 397

Brokerage Technology Agents Branding 397

Housing Wire

NOVEMBER 14, 2024

The content ranges from inspirational/motivational posts to questions asked by members. LCA’s tagline is “exploring the science of real estate,” and you’ll find plenty of advice about technology here. It’s one of the more entertaining groups, as well. Join Lab Coat Agents 2. Canva Made Easy For Real Estate “Just use Canva!” Join Canva Made Easy 3.

Agents 418

Agents Brokerage Industrial Branding 418

Housing Wire

JANUARY 17, 2025

According to Lewis, this affiliation allows his team to tap into more resources and join a brand with strong market presence. This move allows us to elevate our renowned customer service by aligning with a brand that has such a strong presence in the local market and beyond. Lewis originally established the team in 2018.

Branding 370

Branding Brokerage Sales Agents 370

Housing Wire

JANUARY 15, 2025

With housing expenses on the rise, potential buyers are becoming increasingly sensitive to overall costs, making affordability a top concern. Rising insurance rates and their ripple effects Personal insurance rates are expected to rise significantly in the coming year.

Marketing 368

Marketing Commercial Mortgages Branding 368

Housing Wire

OCTOBER 15, 2024

Although the decision is ultimately highly personal and based on a buyer’s budget, needs, and preferences, there are a few things agents need to consider to help them make the best decisions. It can be tough for a buyer to choose when faced with the allure of a brand-new build or the charm and affordability of an older home.

New Construction 488

New Construction Construction Agents Marketing 488

Housing Wire

FEBRUARY 27, 2025

While the key statistics about a property will be available to buyers in the real estate listing description, residential buyers tend to shop with their emotions. Your listing description allows you, as the listing agent, to showcase the property’s best features in a way that reaches potential buyers on a deeper level.

Renovation 377

Renovation Agents MLS Equity 377

Housing Wire

SEPTEMBER 18, 2023

According to court documents filed on Monday, RE/MAX and the home sellers suing the firm in both the Moehrl and Sitzer/Burnett cases, which both deal with buyer brokers’ commissions, have reached a preliminary settlement agreement, settling all claims in both suits. million for both lawsuits.

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MLS Branding Agents Brokerage 505

Housing Wire

APRIL 13, 2025

Whether you’re a buyer’s agent, a listing agent, or both, we support all agents and believe you deserve better. Just last week, I listened to focus groups with home sellers who believed that when a buyer clicks the “Contact Agent” button on their listings in Zillow, they’re contacting their listing agent.

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MLS Brokerage Agents Branding 288

Housing Wire

MARCH 22, 2024

Based on NAR’s settlement, agents working with buyers will need a signed buyer representation agreement starting in mid-July, pending final court approval of the settlement. Bills Clarke said this is exactly how agents already work with sellers, so it shouldn’t be a big deal to implement buyer agreements into a business. “We

MLS 497

MLS Agents Design As-is 497

Housing Wire

NOVEMBER 7, 2024

The California-based lender recently introduced a revised branding effort , the “Flex Payment Mortgage“ suite, that is designed to broaden the appeal of its reverse offerings to more potential partners. It wants options available to first-time buyers as well as age-appropriate offerings for a person’s later years.

Mortgages 370

Mortgages Equity Lending Branding 370

Housing Wire

OCTOBER 6, 2023

million settlement with plaintiffs in two bombshell buyer commission lawsuits have been made public, and they stipulate that the brokerage conglomerate make significant changes to its practices. The terms of Anywhere Real Estate ‘s $83.5 It won class-action status last year and could result in over $1 billion in damages.

Brokerage 459

Brokerage MLS Agents Branding 459

Housing Wire

NOVEMBER 29, 2023

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. But beyond first-timers, we’ll show you how to attract real estate buyers of all kinds through a multi-tiered marketing approach that boosts both your visibility and credibility with potential buyers.

Branding 435

Branding Design Agents Marketing 435

Housing Wire

JANUARY 23, 2025

Open house postcards Open house postcard from Wise Pelican Open house postcard from Agents Assemble on Etsy Open house postcard from Agents Assemble on Etsy Open house postcards are a valuable tool in the real estate agent’s arsenal, designed to draw prospective buyers and sellers to your property listings.

Design 305

Design Branding Agents Marketing 305

Housing Wire

APRIL 4, 2025

Meanwhile, the marketplace data strongly suggests that an increase of office exclusive listings has the potential to harm prospective buyers and sellers by limiting access to information and creating a fragmented inventory system. Traditionally, this approach was reserved for sellers who prioritized privacy due to security concerns.

MLS 284

MLS Brokerage Agents Sales 284

Housing Wire

FEBRUARY 24, 2025

Here are some of the benefits of using LinkedIn for real estate agents: Target specific people that align with your desired real estate audience Build your brand and online presence to showcase your expertise Network with other agents and real estate professionals like lenders, attorneys, property managers, etc.

Agents 264

Agents HR Branding Title 264

Housing Wire

FEBRUARY 14, 2024

Jeremy Foster, founder and chairman of Calque Buying a home today can be stressful and fraught with complicated issues, such as contingencies requiring the buyer to sell their current home before qualifying for the home they want to buy. Buy before you sell (BBYS) products may be the answer.

Backup offer 448

Backup offer Loan Officer Home sale contingency Branding 448

Housing Wire

JANUARY 28, 2025

We curated some standout closing gift ideas for buyers and sellers and assembled this guide to help you navigate the closing gift process. The biggest “dont” when it comes to client gift-giving is choosing your own branded swag. Giving brokerage or other branded items may come off as shameless self-promotion.

Closing 311

Closing Branding As-is Agents 311

Housing Wire

MARCH 11, 2025

After the National Association of Realtors settlement changed how commission is paid, there was some fear among agents that buyers and sellers might forgo their services in favor of handling the transaction themselves. For the most part, that hasnt happened. However, some sellers had complaints. Confine your communications to that channel.

Agents 342

Agents As-is Branding Sales 342

Housing Wire

FEBRUARY 21, 2025

Why do we think that serving first-time homebuyers and young buyers requires products that are unique to their circumstances, but somehow, when people go and turn age 65 and see their income fall precipitously and see their financial or medical circumstances change why would we think that all the products we have should be exactly the same?

Mortgages 304

Mortgages Branding Industrial Lending 304

Housing Wire

APRIL 21, 2025

Buyers are naturally hesitant to commit to large purchases when the macroeconomic backdrop is changing rapidly. Buyers are naturally hesitant to commit to large purchases when the macroeconomic backdrop is changing rapidly. director of research and a managing principal at John Burns. households. Job security is also slipping.

Principal 224

Principal Renovation Branding Finance 224

Housing Wire

FEBRUARY 11, 2025

Yet, those same companies show that data on their own listings (as they should, since that data is important information to potential buyers). Sue Yannaccone is President and CEO of Anywhere Brands and Anywhere Advisors. At one point, a poll asked the hundreds in the audience: What are your thoughts on Clear Cooperation?

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MLS Brokerage Industrial Agents 327

Housing Wire

FEBRUARY 4, 2025

Meanwhile, anyone challenging the status quo may be branded as “self-serving” or “indifferent to consumers.” A buyer wants to pay the least, while a seller wants to maximize their price. If the industry truly cared about protecting buyers and sellers, it would take a stand against dual agency.

MLS 290

MLS Brokerage Industrial Agents 290

Housing Wire

JULY 30, 2024

When a potential buyer reaches out to the listing agent on a home for sale it is a potentially valuable lead no agent should be forced to give up. But the buyer may not be represented yet and then the listing agent can earn a referral fee by referring the buyer to another agent in their brokerage to earn an additional commission.

Agents 462

Agents Branding Brokerage As-is 462

Housing Wire

MARCH 21, 2025

But Zillow has that recognizable consumer brand. One of the biggest housing stories so far this year is Rocket s pending acquisition of Redfin. That acquisition also kicked off a new battle between Rocket and Zillow over who will get to the consumer first and serve them best through a housing ‘super app.’

Loan Officer 277

Loan Officer Loans Mortgages Title 277

Housing Wire

MARCH 6, 2025

And NAR data shows that 81% of sellers and most buyers only interview one real estate agent! The majority of buyers and sellers will become a lead months or even years before theyre ready to actually move. Finding real estate leads is relatively easy. Why is lead nurturing important? Buying or selling a home is a big deal. Need a CRM?

Agents 327

Agents As-is Branding Loans 327

Housing Wire

APRIL 15, 2025

To learn how he did it, we sat down with Tyler to get his take on making your own luck in real estate, his advice for brand new agents and even his best script for drumming up business at parties. Heres Tyler: “Last year, my team had seven sales north of $10 million, and everything else was almost exclusively first-time buyers.

Brokerage 319

Brokerage Agents As-is Land 319