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As realtors debate rules, AI is preparing to ignore them all

Housing Wire

But because AI is about to reshape how buyers and sellers interact with listings entirely. But because AI is about to reshape how buyers and sellers interact with listings entirely. Nobody is harmed if AI aggregates listings from multiple sources, sharing them directly with buyers. Not because of a policy change.

As-is 358
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How to create real estate branding that attracts your ideal clients

Housing Wire

This is where branding comes in. Well dive into what a real estate brand is, what makes a great brand and why its important for your real estate business, plus tips for creating and showcasing your own custom real estate brand. What is real estate branding? This is due to their strong branding.

Branding 322
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Realtor.com CMO talks brand awareness and buyer agency advocacy efforts 

Housing Wire

In this tantalizing conversation, Collins and Neuberger survey the CMO’s path into marketing , his experience and approach to the field, brand presence, social media and Realtor.com’s recent buyer agency advocacy campaign. The Realtor.com brand presented new opportunities in terms of brand trust, media relationships and syndication.

Branding 447
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Sotheby’s growth in 2024 signals the luxury housing market boom

Housing Wire

This success pushed one of the countrys top luxury real estate brands to a strong year for sales volume. Philip White , president and CEO of Sothebys International Realty, attributed the brands success to a simple truth. She highlighted wealthy buyers as the driving force behind last year’s growth in the luxury market.

Marketing 355
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Digital open house sign-in solutions agents swear by for lead generation

Housing Wire

Open houses remain one of the best ways to showcase a property and connect with potential buyers. From tech-forward tools to smart follow-up strategies, there’s a sign-in solution here that can help you grow your business and build valuable connections with buyers. When you buy through our links, we may earn a commission.

Agents 397
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Coldwell Banker’s Kamini Lane blasts potential repeal of CCP

Housing Wire

Coldwell Banker is brand affiliate of Anywhere Real Estate, which has publicly stated that it wants the policy to be reformed rather than repealed. The reasoning behind all of this is simple to grow their business regardless of how it may harm buyers and sellers, Lane wrote. Lane offered more thoughts in her op-ed.

MLS 360
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Sell more homes: 17 home staging tips for real estate agents

Housing Wire

Home staging is your chance to transform a property into a home that buyers cant wait to get their hands on. Buyers want to be able to see how a home will work for them. The best home staging tips help you create a welcoming environment that will make buyers feel right at home. Why is home staging important?

Staging 428