Housing Wire

MAY 6, 2024

Finance of America Companies (FOA) announced on Monday that its reverse mortgage brands — Finance of America Reverse (FAR) and American Advisors Group (AAG) — will be consolidated under the singular Finance of America brand going forward. A single brand will help with our customer experience. Those were much more pressing needs.”

Branding 468

Branding Finance Equity Mortgages 468

Housing Wire

JANUARY 27, 2025

Lone Wolf Technologies , a real estate technology company that has been in business for decades, unveiled its reimagined brand identity last week as an effort to “blend technology with human-centered design to better serve real estate professionals,” per a release from the company. ”

Branding 369

Branding Technology Industrial Design 369

Housing Wire

AUGUST 1, 2024

In this tantalizing conversation, Collins and Neuberger survey the CMO’s path into marketing , his experience and approach to the field, brand presence, social media and Realtor.com’s recent buyer agency advocacy campaign. The Realtor.com brand presented new opportunities in terms of brand trust, media relationships and syndication.

Branding 447

Branding Agents Marketing Development 447

Housing Wire

DECEMBER 5, 2024

A post shared by The Broke Agent | Real Estate Humor (@thebrokeagent) Actionable Insights Embrace humor as a way to connect with clients and peers real estate doesnt always have to be so serious Use relatable content to build your personal brand and increase engagement 2. His style is a breath of fresh air among real estate content.

Agents 397

Agents Branding Marketing Industrial 397

Housing Wire

JUNE 18, 2024

1 brand in the 2024 RealTrends Verified + Tom Ferry The Thousand. In late May, when RealTrends Verified released The Thousand rankings, it appeared that RE/MAX had lost its crown as the top brand to Keller Williams. The re-ranking process revealed that RE/MAX had in fact retained the top spot among the brands represented on the list.

Branding 448

Branding Title Agents Sales 448

Housing Wire

JANUARY 14, 2025

To excel, you must enter the industry with four main elements: a clear vision, a recognizable brand, an inspired team, and the systems to support them. Its about more than just earning a title its an opportunity to create a business that reflects your vision, mentor a team, and make an impact. The terms used vary by state.

Brokerage 370

Brokerage Branding Agents Industrial 370

Housing Wire

NOVEMBER 22, 2024

Customization and branding: Many digital open house sign-in apps allow you to personalize the user experience. Customization and branding: Many digital open house sign-in apps allow you to personalize the user experience. You can incorporate your logo, match color schemes to your branding, and add property details or photos.

Agents 397

Agents Branding Land As-is 397

Housing Wire

FEBRUARY 24, 2025

This success pushed one of the countrys top luxury real estate brands to a strong year for sales volume. Philip White , president and CEO of Sothebys International Realty, attributed the brands success to a simple truth. The luxury real estate market is on a growth trend early in 2025. sales volume increased 9.4% year over year.

Marketing 355

Marketing Branding Sales Agents 355

Housing Wire

NOVEMBER 14, 2024

Realoq offers a customized MLS platform that allows unique branding and direct access to consumers. They can create “branded portals” uniquely designed to connect with consumers and establish brand familiarity. Real estate marketing startup Realoq is launching a new data solution for brokers and agents.

Branding 370

Branding Brokerage MLS Technology 370

Housing Wire

MARCH 14, 2025

Sieffert called 2024 a significant period of strategic alignment for the company, citing the unification of its disparate brands under a single banner, and the challenges she said were overcome as it processed the particulars of its acquisition of American Advisors Group (AAG), the industrys former leading player.

Branding 356

Branding Equity Lending Finance 356

Housing Wire

DECEMBER 27, 2024

Its important to understand how real estate teams work for you to decide whether its the right career move for you. Joining a team is a very personal decision. Our goal is to help educate you on what a real estate team is, how they work and the types of agents who thrive on teams. How do real estate teams work? Teams are led by a team leader.

Purchase and sale agreement 418

Purchase and sale agreement Branding Agents Closing 418

Housing Wire

DECEMBER 18, 2024

On Wednesdy Citi launched mortgage.com, a new platform that creates a brand-endorsed, consumer-focused channel to leverage Citi’s brand authority and encourage mortgage or refinance applications for the bank. Market share and brand authority Why launch this site now? We’re not one of the top originators.

Marketing 418

Marketing Lending Branding Banks 418

Housing Wire

MARCH 3, 2025

The company also notes that it will work with Stone Points leadership to expand and improve the agent branding and marketing resources as well as it offers, as well as the educational, coaching, data and technology resources it offers its franchisees, brokers and agents. The monetary terms of the deal were not disclosed.

Technology 448

Technology Residential Commercial Brokerage 448

Housing Wire

NOVEMBER 1, 2024

Our licensing school brings in brand-new agents, whom we train and develop to help them become superstars. Most brand-new agents fail. In doing research, when we put brand-new agents on a team, they succeed. And then, Cameron Merage thought I could really lead the company into the next generation. Why is that?

Brokerage 395

Brokerage Branding Industrial Agents 395

Housing Wire

FEBRUARY 6, 2025

Whether you grew up dreaming of a career in real estate or journeyed into it, it’s important to prepare yourself for the challenges of this career. I happen to be one of the kids who actually dreamed of working in real estate. My grandfather was a builder and owned and managed several properties himself. If you dont own it, someone else does.”

Branding 391

Branding Agents Investor As-is 391

Housing Wire

OCTOBER 17, 2024

At just 26 years old, he launched the clothing brand 90265, which pioneered a number of fashion trends. As an entrepreneur, Mauricio Umansky has displayed remarkable versatility. And he’s a star on the small screen, having appeared on multiple reality TV shows, including his own — Netflix ’s “Buying Beverly Hills,” which follows The Agency.

Industrial 459

Industrial Brokerage Branding Agents 459

Housing Wire

MARCH 27, 2025

The campaign aims to boost brand visibility during peak real estate sales seasons. “Our network was eager to elevate the ERA brand on a national stage, and baseball, with its deep community ties and diverse fanbase, aligns perfectly with our target market.” “We are proud to be part of that classic piece of Americana.”

Branding 293

Branding Staging Marketing Sales 293

Housing Wire

DECEMBER 18, 2024

“We are empowering them to shine and position their brand however they choose. . “We are empowering them to shine and position their brand however they choose. Dallas -based brokerage United Real Estate is expanding its footprint in the Midwest with a new merger. The financial terms of the merger were not disclosed.

Brokerage 397

Brokerage Principal Branding Agents 397

Housing Wire

JANUARY 20, 2025

In 2025, the platform will offer a slew of upgrades designed to empower professionals, enhance local brand visibility for agents and highlight industry-leading talent. In 2025, the platform will offer a slew of upgrades designed to empower professionals, enhance local brand visibility for agents and highlight industry-leading talent.

Brokerage 369

Brokerage Branding Agents Industrial 369

Housing Wire

MARCH 14, 2025

Coldwell Banker is brand affiliate of Anywhere Real Estate, which has publicly stated that it wants the policy to be reformed rather than repealed. After NARs advisory board met a couple times last fall, the trade group announced that it was not yet ready to make a decision on whether to keep the policy in place, revamp it or remove it.

MLS 360

MLS Branding Brokerage Industrial 360

Housing Wire

FEBRUARY 24, 2025

Here are some of the benefits of using LinkedIn for real estate agents: Target specific people that align with your desired real estate audience Build your brand and online presence to showcase your expertise Network with other agents and real estate professionals like lenders, attorneys, property managers, etc.

Agents 312

Agents HR Branding Title 312

Housing Wire

NOVEMBER 15, 2024

Home improvement retailers have also taken notice, with The Home Depot refreshing an in-house brand with accessibility in mind for things like grab bars and easier-to-use faucets. In most of our remodeling, we use a design technique called Universal Design,” said Brian Harvey, owner of Boston-area business Harvey Home Modifications.

Design 435

Design Renovation Branding Development 435

Housing Wire

OCTOBER 16, 2024

Verifications are completed by working directly with our brand partners, or by obtaining verification documentation directly from submitting agents and teams. This year’s inaugural rankings feature agents and teams from 50 cities across the U.S., reflecting the importance of localized expertise in today’s evolving market.

Agents 464

Agents Commercial Land Branding 464

Housing Wire

JANUARY 21, 2025

Competition isn’t a concern for Sereno either, as the brand has a history of competing with household names, according to Trapani. Additionally, we have a tier-one global luxury brand and network that has been around for 265 years,” Trapani said. “We learned so much from those guys.

Brokerage 370

Brokerage Branding Construction Agents 370

Housing Wire

OCTOBER 22, 2024

Guaranteed Rate Affinity was formed in 2017 through a partnership between Rate , formerly branded as Guaranteed Rate , and Anywhere Real Estate , formerly known as Realogy. Guaranteed Rate Affinity announced a promotion on Tuesday as the joint venture company named 22-year industry veteran Mark Rawls as vice president of mortgage lending.

Lending 433

Lending Mortgages Loan Officer Development 433

Housing Wire

FEBRUARY 9, 2025

Both spots are directed by Taika Waititi and brand spokesperson Dan Levy. In addition, the companys consumer brand awareness rose from 4% to 33%. Homes.com says it plans to continue building awareness of the brand by utilizing the ads after the Super Bowl across television, video streaming, digital, social and audio outlets.

Branding 320

Branding Commercial Title Residential 320

Housing Wire

JANUARY 17, 2025

According to Lewis, this affiliation allows his team to tap into more resources and join a brand with strong market presence. This move allows us to elevate our renowned customer service by aligning with a brand that has such a strong presence in the local market and beyond. Lewis originally established the team in 2018.

Branding 370

Branding Brokerage Sales Agents 370

Housing Wire

FEBRUARY 20, 2025

Your brand will look polished from the moment buyers walk into your open house. It includes sleek and customizable sign-in sheets that work on nearly every device. It instantly verifies visitor info and integrates with social media, helping you capture even more qualified leads. Plus, it integrates with most CRMs to make follow-up easy.

Branding 360

Branding Brokerage Agents Marketing 360

Housing Wire

FEBRUARY 9, 2025

But its worth it when youre cementing Rockets place as the ultimate homeownership brand, Jonathan Mildenhall , the CMO of Rocket, said in an interview with HousingWire. Rocket Companies is not one to shy away from the spotlight. As the final words, “Everyone deserves their shot at the American Dream. And why that song specifically?

Commercial 369

Commercial Branding Staging Land 369

Housing Wire

NOVEMBER 14, 2024

The content ranges from inspirational/motivational posts to questions asked by members. LCA’s tagline is “exploring the science of real estate,” and you’ll find plenty of advice about technology here. It’s one of the more entertaining groups, as well. Join Lab Coat Agents 2. Canva Made Easy For Real Estate “Just use Canva!” Join Canva Made Easy 3.

Agents 418

Agents Brokerage Industrial Branding 418

Housing Wire

JANUARY 22, 2025

In an internal email obtained by HousingWire, sent by Gary Keller to all Keller Williams Realty International employees and the brands field leaders across the Keller Williams ecosystem on Wednesday, Keller wrote that Willis is transitioning from CEO and president to the new role of chief leadership officer.

Branding 397

Branding Development As-is Brokerage 397

Housing Wire

JANUARY 8, 2025

Harvest is affiliating with Real under the brokerages private-label program, allowing it to keep its own branding while taking advantage of Reals resources and compensation programs. Miami -based Real on Tuesday announced the addition of Harvest Realty , an independent brokerage in Southern California with 550 agents. billion in 2024 alone.

Brokerage 397

Brokerage Technology Agents Branding 397

Housing Wire

MARCH 24, 2025

Kristie Vainikos Stegen, chief brand and communications officer of Cotality, added: Our new name and tagline reflect the essence of who we are and where were headed. CoreLogic is rebranding to Cotality , the company announced Monday. Our name is changing to demonstrate the companys unmatched dedication and service to clients around the world.

Technology 338

Technology Lending Branding Industrial 338

Housing Wire

JANUARY 15, 2025

Moreover, providing personalized, unbiased insurance advice elevates the customer experience, transforming the insurance purchase process from a transactional necessity into a meaningful component of the homebuying journey and fostering lasting brand loyalty.

Marketing 369

Marketing Commercial Mortgages Branding 369

Housing Wire

JANUARY 21, 2025

Directly or indirectly, his knowledge, insights and forward-thinking mentality will help shape our systems and offerings across all our brands. Directly or indirectly, his knowledge, insights and forward-thinking mentality will help shape our systems and offerings across all our brands. The executive changes at RE/MAX continue.

Technology 370

Technology Brokerage Branding Residential 370

Housing Wire

MARCH 16, 2025

We love our businesses that cut across brands like Sotheby’s International Realty. After a brief opening question on leadership philosophy, the conversation dives into Anywhere’s focus on luxury real estate. Ryan Schneider: If you think about our strategic strengths and focus, our luxury businesses is right at the top.

Marketing 360

Marketing Industrial Branding Technology 360

Housing Wire

MARCH 5, 2025

The Detroit-based parent company of Rocket Mortgage previously announced a refresh to its brand identity at the start of 2025 in an effort to unify Rockets many companies under a single umbrella. Rocket officials said the next phase of the campaign, dubbed the “Own the Dream” manifesto, will premiere Wednesday at 7 p.m.

Commercial 404

Commercial Branding Investor Mortgages 404