Housing Wire

DECEMBER 5, 2024

A post shared by The Broke Agent | Real Estate Humor (@thebrokeagent) Actionable Insights Embrace humor as a way to connect with clients and peers real estate doesnt always have to be so serious Use relatable content to build your personal brand and increase engagement 2. His style is a breath of fresh air among real estate content.

Agents 388

Agents Branding Marketing Industrial 388

Housing Wire

MARCH 22, 2024

Clayton Collins, CEO, HW Media RealTrends Verified is a brand that stands for ambition, achievement, transparency and trust. Even at RealTrends, we’re guilty of overcomplicating rankings with too many sub-brands that bring confusion to a world that needs clarity. Your brand stands for something you are proud of and passionate about.

Brokerage 388

Brokerage Branding Agents As-is 388

Housing Wire

SEPTEMBER 13, 2024

Most people used hushed tones and euphemisms to describe the “softening market” or “economic uncertainty”, but Gary Keller didn’t mince words: a recession is not only possible, but likely. Whether you believe these predictions or not, agents need to start preparing — yesterday — to avoid washing out the next time a recession hits. That’s valuable.

Agents 422

Agents Branding Equity Design 422

Housing Wire

APRIL 19, 2024

It is crucial that agents’ marketing and branding is more “consumer-centric” and less focused on agent success, wealth and income levels.” It is crucial that agents’ marketing and branding is more “consumer-centric” and less focused on agent success, wealth and income levels. Click here to nominate someone.

Brokerage 430

Brokerage Branding Agents Industrial 430

Housing Wire

APRIL 9, 2024

According to the release, the Sears Real Estate name and branding will be used along with the Lamacchia Realty branding for at least a year during the branding transition, as the companies feel the names is so well known in the area. Lamacchia Realty is expanding its presence in the Pioneer Valley region of Massachusetts.

Brokerage 427

Brokerage Branding Agents Sales 427

Housing Wire

SEPTEMBER 9, 2024

The brand includes Home Equity Conversion Mortgage ( HECM ) reverse mortgage products alongside refinances, proprietary jumbo options and HECM for Purchase (H4P) loans. With the Flex Payment Mortgage, Guild is looking to give the reverse mortgage product a new, fresh look and branding,” Cory said. It was recently listed as the No.

Mortgages 366

Mortgages VA loan Branding Loans 366

Housing Wire

OCTOBER 10, 2023

Coldwell Banker has appointed Jason Waugh as president of Coldwell Banker Affiliates, where he will lead the brand and be responsible for strategy, operations and sales for the Anywhere-owned company’s growing network of franchises. In April she joined from Sotheby’s International Realty, another Anywhere-owned brand.

Branding 428

Branding Commercial Brokerage Residential 428

Housing Wire

MAY 10, 2024

The Property Shop joined Real under its Private Label program, which allows independent brokerages to maintain their own brand while reaping the benefits associated with being a part of Real. Ware, who founded The Property Shop in 2009, will serve as a growth leader at Real and help to build visibility for its brand.

Brokerage 390

Brokerage Branding Equity Technology 390

Housing Wire

JANUARY 4, 2024

Detroit-based Rocket Companies , parent of Rocket Mortgage , has named Jonathan Mildenhall to its newly created chief marketing officer position, responsible for the marketing and communications teams for all the company’s brands. He will start on Monday, Jan. Mildenhall will remain chairman of the business.

Branding 397

Branding Mortgages Marketing As-is 397

Housing Wire

MAY 24, 2024

When Ginger Wilcox stepped into the role of brand president of Better Homes and Gardens Real Estate last June, many in the industry knew that the next 12 months would be challenging for the industry. Can you tell me a bit about your experience leading the BHGRE brand through this past year?

Agents 337

Agents Branding Industrial As-is 337

Housing Wire

JUNE 20, 2024

Like kvCORE, BoldTrail is a branded portfolio that unites a collection of capabilities into one system, bringing Inside Real Estate products together in one place. Real estate technology provider Inside Real Estate is rebranding its kvCORE platform to BoldTrail , according to an announcement on Thursday. “That place is BoldTrail. .

Technology 400

Technology Branding Industrial Development 400

Housing Wire

FEBRUARY 14, 2024

Bring polish and consistency to your social media branding with this $54 monthly subscription service that lets you customize your message without having to fret over branding and design. Polished branding and online presence Luxury clients expect excellence in every aspect, including the presentation of their potential homes.

Agents 370

Agents Branding Design Development 370

Housing Wire

SEPTEMBER 10, 2024

Today’s real estate website builder offers a turnkey, easy-to-use solution to help build your brand, market your business and generate more (and better) leads. With competition for online leads heating up, we think AgentFire’s brand-first approach can be a game changer for brand-conscious agents, teams and even boutique brokerages.

Brokerage 335

Brokerage Agents Branding Land 335

Housing Wire

MARCH 7, 2024

On Thursday, the Anywhere brand announced that Northern California firm Vista Real Estate had joined the Sotheby’s network. Our affiliation with Sotheby’s International Realty enables us to elevate our operations to a global scale, while utilizing the brand’s best-in-class marketing tools and resources.”

Branding 375

Branding Agents As-is Sales 375

Housing Wire

MAY 7, 2024

Finance of America Companies (FOA), which controls the outgoing brands Finance of America Reverse (FAR) and American Advisors Group (AAG), recorded a net loss under generally accepted accounting principles (GAAP) of $16 million in Q1 2024 and an adjusted net loss of $7 million for the quarter, according to a recently released earnings report.

Branding 356

Branding Finance Principal Loans 356

Housing Wire

SEPTEMBER 12, 2023

The education, the systems and the years of tried and true behind the RE/MAX brand is nothing short of excellent,” Larson said in a statement. “I After building her own team at the franchise, she set out to open a boutique firm in 2022, before ultimately deciding to align with the RE/MAX brand.

Brokerage 402

Brokerage Branding Residential Agents 402

Housing Wire

JANUARY 25, 2024

To help, Tom Ferry’s brand new Recruiting Roadmap course offers group coaching sessions with talented team leaders like you. If you’re a brand new boutique brokerage specializing in starter homes, the odds of you wooing a top-producing luxury listing agent away from Douglas Elliman are slim. More on this later.

Agents 371

Agents Brokerage Branding MLS 371

Housing Wire

DECEMBER 27, 2024

Its important to understand how real estate teams work for you to decide whether its the right career move for you. Joining a team is a very personal decision. Our goal is to help educate you on what a real estate team is, how they work and the types of agents who thrive on teams. How do real estate teams work? Teams are led by a team leader.

Purchase and sale agreement 331

Purchase and sale agreement Branding Agents Closing 331

Housing Wire

AUGUST 14, 2024

Going to market Coming off its recent brand consolidation under the FOA banner, the company also launched a new corporate website, new ads featuring Selleck, and refreshed social media outreach and multimedia advertising efforts, according to Sieffert. “In It noted that mortgage rate declines are expected to make a difference in Q3 results.

Finance 361

Finance Mortgages Marketing Branding 361

Housing Wire

APRIL 25, 2024

Schneider highlighted the performance of the Sotheby’s International Realty brand, which stood out by posting a higher year-over-year volume in Q1 2024. Meanwhile, the Corcoran brand dominated the New York City market and was ranked as the No. 1 brand in Manhattan for the fourth consecutive year, according to Schneider.

Branding 334

Branding Technology Title Brokerage 334

Housing Wire

OCTOBER 3, 2024

You can order branded poop-bag holders with your logo on them (because honestly, dog owners are going to see that every day). Give out branded candy to neighbors No tricks, just treats! The leaves are starting to turn, kids are back in school, and the fall real estate market is in full swing. see what we mean about being corny??).

Marketing 414

Marketing Branding Brokerage Agents 414

Housing Wire

JUNE 11, 2024

Rob has served the area as a top agent of luxury home sales for nearly two decades, so his affiliation with the Sotheby’s International Realty brand is a natural step in his illustrious career. “Rob Buffington is equally pleased with his firm’s affiliation with the Sotheby’s International Realty brand.

Branding 322

Branding Agents As-is Sales 322

Housing Wire

MAY 28, 2024

“We look forward to this new chapter in our company’s history and to operating under the Onity brand, which reflects the evolution of our culture and the transformation of our company.” Glen Messina Messina added that the vote of approval shows the confidence of shareholders in moving forward under the new banner.

Branding 345

Branding Mortgages Equity Loans 345

Housing Wire

MARCH 22, 2024

Overall, independent brokerages stole market share from the largest brands. About RealTrends Verified: After 35 years of excellence in verifying and evaluating real estate performance data, RealTrends is proud to unveil a new chapter in our journey: RealTrends Verified – a brand that stands for ambition, achievement, transparency and trust.

Brokerage 423

Brokerage Branding Agents Residential 423

Housing Wire

SEPTEMBER 19, 2024

Their leadership and market expertise, coupled with the global prestige of the Forbes brand and the innovative platform of eXp Realty, have created a winning formula that continues to redefine the luxury market in Southern California and on a global scale.” Real estate industry veteran Jamie Duran is making the move to eXp Realty.

Branding 327

Branding Brokerage Industrial Residential 327

Housing Wire

FEBRUARY 9, 2024

So, it is the best place to get attention on a brand.” In an attempt to reach residential listing portal supremacy, CoStar Group (the parent company of Apartments.com and Homes.com ) will air four advertisements during this Sunday’s broadcast of Super Bowl LVIII between the San Francisco 49ers and the Kansas City Chiefs.

Commercial 402

Commercial Marketing Residential Branding 402

Housing Wire

JUNE 7, 2024

HMAC) over the alleged poaching of both key personnel and a wholesale lending brand, issued a statement this week that called the allegations “baseless” and added that any employment changes have been made “independently and lawfully.” Wholesale lender OCMBC Inc. which was recently sued by direct lender Home Mortgage Alliance Corp.

Branding 319

Branding Lending Mortgages As-is 319

Housing Wire

JANUARY 31, 2024

That doesn’t mean you can’t shake it up with some clever posts or bring in your personal side every now and then — it just means staying true to your brand. Generate relatability Authenticity and vulnerability are huge factors to think of when building out a digital brand. Let’s dive into what I mean.

Branding 367

Branding Finance As-is Mortgages 367

Housing Wire

JUNE 7, 2024

They are one of the most followed real estate brands on the planet and it is only going to get bigger based on everything that is in the works right now. The past few years have not been easy for Josh Team as personal health challenges forced him to take a step back from his role at Keller Williams. Josh Team: I am a builder by heart.

Industrial 326

Industrial Branding Brokerage Agents 326

Housing Wire

DECEMBER 22, 2023

It means that loan originators need to realize the importance of having a digital brand. For example, in the past, people may have chosen to work with State Farm as an insurance provider because of its market share or brand recognition. Relying on and mastering technology has been second nature for myself and my peers.

Branding 424

Branding Technology Finance Industrial 424

Housing Wire

MARCH 6, 2024

In her new role, Duran will work with owner and CEO Aaron Kirman to lead the expansion of the Christie’s brand in Southern California. “The We have the brand, we have the platform, and now we have the people to be #1 in Southern California luxury.” We are simply focused on offering the best in class service and advisors.

Branding 376

Branding Brokerage Agents Technology 376

Housing Wire

NOVEMBER 22, 2024

Customization and branding: Many digital open house sign-in apps allow you to personalize the user experience. Customization and branding: Many digital open house sign-in apps allow you to personalize the user experience. You can incorporate your logo, match color schemes to your branding, and add property details or photos.

Agents 315

Agents Branding Land As-is 315

Housing Wire

JULY 11, 2024

Stratus is joining a nationally recognized brand. 1 brand in The Thousand rankings for 2024. RE/MAX is expanding its footprint in Salt Lake City with the acquisition of a 60-agent team. Stratus Real Estate Solutions is rebranding as RE/MAX Stratus. I’m really looking forward to seeing how the agents will benefit.

Agents 349

Agents Branding Brokerage Closing 349

Housing Wire

AUGUST 30, 2024

While these are important and have a place in marketing an agent or a brand, I think of these as “showing off.” In this executive conversation, Laura O’Connor, President and COO of JPAR Real Estate Affiliated Network shares her insights on the role of the modern real estate professional. Can you expand on that principle?

Branding 388

Branding Agents Technology Seller concession 388

Housing Wire

FEBRUARY 29, 2024

DS: So first, as a brand, we create content for agents that’s designed to go to people they know, typically past clients and sphere. The third category is the attraction and recruitment of more people to a brand. Storytelling is key to the company’s success and Stewart’s own story explains how he stays cool in any market cycle.

Branding 363

Branding Technology Agents As-is 363

Housing Wire

OCTOBER 24, 2023

During the third quarter, transaction sides at the firm’s franchise group, Anywhere Brands , dropped 18% year over year to 200,619. During the third quarter, transaction sides at the firm’s franchise group, Anywhere Brands , dropped 18% year over year to 200,619. The company closed the third quarter with $1.6 million in July, 4.04

Marketing 389

Marketing Branding Brokerage Sales 389

Housing Wire

FEBRUARY 1, 2024

Use a visually appealing color scheme that aligns with your branding guidelines. Use quantifiable data, such as your total volume of sales or number of years in the business, to demonstrate your credibility. Check out this example: This Placester real estate landing page caters to buyers looking for listings.

Land 412

Land Brokerage Branding Agents 412