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What is a real estate broker vs. an agent? We explain the key differences

Housing Wire

So, let’s start with the basics: What is a real estate broker vs. an agent? To answer that, we’ll take a deep dive into the differences between the many types of real estate professionals, including a real estate agent and a real estate broker. Summary What is a real estate agent? What does a real estate agent do?

Agents 448
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From consultation to closing: The definitive homebuying checklist

Housing Wire

Buyers agents are not just bright smiles that open doors were the guide our clients rely on to navigate the homebuying process. Thats why having a definitive homebuying checklist is an essential part of your agent toolkit. Set the stage: Educate your clients on the market This is your time to shine!

Closing 364
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Real estate negotiation: 8 effective strategies from a KW mega broker

Housing Wire

After 29 years and thousands of listing presentations, I have found that sellers, more than ever, want an agent who has solid negotiation chops and who is willing to use them on their behalf. If you want a positive outcome, its your responsibility to manage not only your emotions but the emotions of the other agent and your client.

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Real estate appraisals: What agents should know

Housing Wire

A home inspection hasn’t yielded any problems, so nothing is standing in the way of closing, right? The client can find their own appraiser, or real estate agents can recommend appraisers they have worked with before. You’ve found a house for your buyer or a buyer for the home you’re selling. Not necessarily.

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Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)

Housing Wire

Real estate agents often make the mistake of believing their clients will remember them forever but they dont. Its up to us as agents to stay engaged and stay in contact with our clients. Content: Agents can include any combination of data and information. When you buy through our links, we may earn a commission.

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Selling your home? Make sure you’re aware of hidden costs

Housing Wire

While a real estate agent’s commission is one of the most expensive costs, it definitely isn’t the only one. From staging fees, home improvements, repairs and seller concessions, there are several hidden costs involved in the selling process. Staging Costs. Are you thinking about selling your home? Real Estate Commission.

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Savvy real estate agents look beyond ChatGPT

Housing Wire

Too many real estate agents are watching artificial intelligence (AI) from the sidelines, assuming technology will never replace them. They repeat the mantra “Home buyers and sellers will always need a real estate agent.” So how can real estate agents be so cavalier about their job?

Agents 370