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Virtual staging: The best apps for 2025 + mind-blowing AI picks

Housing Wire

Is virtual staging finally ready for its close-up? The days of AI-staged photos that look more like Salvador Dali paintings than comfy living rooms or HGTV-ready kitchens are long gone. The images todays virtual staging companies can create using AI are shockingly realistic and, dare we say it, stylish. We think it is.

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What is a real estate broker vs. an agent? We explain the key differences

Housing Wire

Whether you’re looking to start a career in real estate, already have one or are involved in real estate transactions, you may find yourself wondering about industry terminology and job titles. The industry acronyms alone look like alphabet soup. So, let’s start with the basics: What is a real estate broker vs. an agent?

Agents 448
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First-time homebuyers are being insulated by slower market conditions. Will it last?

Housing Wire

31, 2023, and has since reshaped the business practices for real estate brokerages and agents across the country. Despite the initial concerns, many industry professionals say first-time buyers are currently faring no worse than other buyers — for now, at least. It is no secret that many first-time homebuyers are struggling.

Marketing 448
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Zillow CEO Jeremy Wacksman: ‘We do tech so you can do real estate’

Housing Wire

Dwiggins: Tell us a little bit about the acquisition of Virtual Staging AI and the strategy for that. Wacksman: It’s a great young company that has innovated a way to do virtual staging. And that’s, as you outlined, another example of us enabling the real estate industry to become more digital, integrated and productive.

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MLSs seek to reinvent themselves

Housing Wire

On Thursday, MLS leaders took center stage at several conference sessions, including discussions of the business practice changes driven by the NAR commission lawsuit settlement and how the role of the MLS — and the MLS-broker relationship — has evolved as a result. “And We have to recognize that people are cranky,” Wilson said.

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Divya Aathresh on using AI to solve brokerage back office problems

Housing Wire

Editor in Chief Sarah Wheeler sat down with Divya Aathresh, founder and CEO of MaxHome.AI , to talk about the startup’s goals and how using artificial intelligence to solve real estate’s back-office problems will free up agents to do what they love best. What stage is the company in right now? in January. How are they using tech?

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Your Guide to Optimizing LinkedIn for Real Estate Agents

Housing Wire

While many agents are all-in on Instagram, TikTok, or YouTube, theres another social media platform thats incredibly powerful: LinkedIn. Keep reading to learn why LinkedIn for real estate agents is so important, plus tips to optimize your profile and how to get real estate leads on LinkedIn. Theres also a recommendations section.

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