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Real launches three new products during its agent conference

Housing Wire

The Real Brokerage is keeping attendees of RISE, its third annual agent conference, on their toes. From the RISE stage in Las Vegas , Real unveiled three new products for agents and clients on Tuesday. Leo CoPilot can help agents generate automated marketing materials by leveraging data from an MLS.

Agents 435
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Virtual staging: The best apps for 2025 + mind-blowing AI picks

Housing Wire

Is virtual staging finally ready for its close-up? The days of AI-staged photos that look more like Salvador Dali paintings than comfy living rooms or HGTV-ready kitchens are long gone. The images todays virtual staging companies can create using AI are shockingly realistic and, dare we say it, stylish. We think it is.

Staging 329
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FirstTeam begins national expansion, introduces new agent compensation plan

Housing Wire

FirstTeam , an independent real estate brokerage based in Southern California , has begun its national expansion by opening new offices in Idaho and Washington , with plans to establish operations in Arizona , Nevada , and Oregon. Founded in 1976, FirstTeam operates more than 46 offices with 2,200-plus sales agents.

Agents 370
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Real estate agents absolutely worth it, new consumer survey says

Housing Wire

Nearly three quarters of recent American home sellers said in a Clever survey that using a traditional real estate agent is the best way to sell. Of the 73% who said they preferred using agents, 67% believe traditional real estate agents are still the best option and 6% favor discount agents.

Agents 476
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Compass’s recent performance points to the future of real estate brokerage

Housing Wire

By contrast, legacy brokerages did not perform nearly as well. Consumers purchase homes, but Compass touts its technology among prospective real estate agents. Because agents are the heart of the business. It accrues directly to the bottom line and improves agent recruitment, retention, and performance.

Brokerage 344
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Divya Aathresh on using AI to solve brokerage back office problems

Housing Wire

Editor in Chief Sarah Wheeler sat down with Divya Aathresh, founder and CEO of MaxHome.AI , to talk about the startup’s goals and how using artificial intelligence to solve real estate’s back-office problems will free up agents to do what they love best. What stage is the company in right now? in January. How are they using tech?

Brokerage 370
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How to become a real estate broker & launch a brokerage — Advice from a KW mega broker

Housing Wire

When I started my first brokerage in my late twenties, I was full of ambition but had no idea what to expect. If your dream is to own your own brokerage and manage a team of top-performing agents, leading your team to success means much more than hanging a new license on your wall. The terms used vary by state.

Brokerage 370