Housing Wire

JANUARY 19, 2021

I saw a social media post recently by our local ‘mega-agent’ entitled: “Breaking News: Individual Real Estate agents added to Endangered Professions List!”. This post compares the individual real estate agent to “a tennis player using a wooden racket” or “a football player with a leather helmet.” The individual agent.

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Housing Wire

MAY 24, 2024

When Ginger Wilcox stepped into the role of brand president of Better Homes and Gardens Real Estate last June, many in the industry knew that the next 12 months would be challenging for the industry. Can you tell me a bit about your experience leading the BHGRE brand through this past year?

Agents 437

Agents Branding Industrial As-is 437

Housing Wire

FEBRUARY 14, 2024

I’ll show you what it takes to succeed as a luxury real estate agent in any market. In this market, clients aren’t just buying a home; they’re investing in a lifestyle that reflects their status, tastes, and aspirations Top 5 expert tips for success as a luxury real estate agent Currently listed by Kayla Lee for $5.95

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Agents Branding Design Development 447

Housing Wire

DECEMBER 6, 2024

Real estate agents often make the mistake of believing their clients will remember them forever but they dont. Its up to us as agents to stay engaged and stay in contact with our clients. Content: Agents can include any combination of data and information. Brand consistency helps build your brand identity.

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Pre-approval Design Industrial Agents 390

Housing Wire

FEBRUARY 20, 2025

WFP has 150 agents and has executed $43 billion in sales volume over the past 25 years. Compass shares our passion for empowering clients at every stage of their homeownership journey and has been a powerful leader in driving positive change within our industry, Thomas Anderson, president of Washington Fine Properties, said in a statement.

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Brokerage Principal Staging Branding 285

Housing Wire

JANUARY 25, 2024

The data are sobering: The Agent Movement Index , the number of experienced Realtors switching brokerages each month, was at its lowest level since 2016. The number of agents switching brokerages is ticking upward and markets are stabilizing across the country. If you want to learn how to recruit agents, now is the time.

Agents 447

Agents Brokerage Branding As-is 447

Housing Wire

FEBRUARY 19, 2025

Tje rapidly rising site traffic at Homes.com took center stage at CoStar Groups Q4 and full year 2024 earnings call with investors Tuesday evening. Florance said CoStar Group is hoping to grow the Homes.com brand awareness even further this year, in part aided by the companys second Super Bowl advertisement campaign. behind Zillow.

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Branding Residential Investor Agents 258

Housing Wire

MARCH 24, 2025

As a listing agent, showcasing your sellers properties in the absolute best light possible is a vital component of the service you provide them. This will set you apart from the competition, as many agents cut corners and do not provide this service consistently. Build your brand. Which photographer did you use?

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Purchase and sale agreement Staging Due diligence Branding 198

Housing Wire

AUGUST 22, 2023

Ginger Wilcox: We’re in a unique position to really leverage what I would call the cachet and awareness of a 100-year-old brand that really is synonymous with home and has been for over 100 years. There are fewer transactions because our agents have that kind of insight track of consumer needs and preferences when it comes to home.

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Staging Branding Industrial Technology 352

Housing Wire

APRIL 22, 2024

Just hours after announcing his firm’s acquisition of 3D scanning firm Matterport , CoStar Group CEO Andy Florance took to the stage in Scottsdale, Arizona, at HousingWire ’s annual conference, The Gathering , to discuss the news. In turn, this will allow agents to provide even more value to their clients. Brands matter.”

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Branding Brokerage Staging Residential 414

Housing Wire

APRIL 25, 2024

According to the release, in this role, Forsythe will be responsible for building the firm’s marketing strategies and global initiatives, working to expand the company’s brand visibility. She will also oversee eXp Realty’s brand management and advertising, as well as the firm’s digital marketing and public relations.

Marketing 404

Marketing Branding Staging Brokerage 404

Housing Wire

DECEMBER 5, 2024

For decades, referrals have been the backbone of a real estate agents business. But in an era where nearly everything begins with a Google search, the way buyers connect with agents has changed dramatically. Buyers are increasingly conducting their own online review of prospective agents before choosing one.

Agents 365

Agents Land Design Technology 365

Housing Wire

MARCH 25, 2021

Nick Bailey, RE/MAX Chief Customer Officer, paced back and forth on a convention hall stage Thursday, warning of a “bogeyman,” be it Zillow or some other existential threat, that always seems to threaten the home broker. real estate agents, who are independent contractors. The latest change? Health care for all its U.S.

Brokerage 435

Brokerage Branding Technology Staging 435

Housing Wire

JANUARY 3, 2025

Charles, Illinois, has acquired Chicago s Mark Allen Realty, giving the combined firm three offices and 80 agents. We see tremendous potential in combining our strengths with theirs, creating opportunities to serve more clients, support more agents and foster a greater sense of community. Results Realty ERA Powered , located in St.

Staging 431

Staging Branding Technology Agents 431

Housing Wire

AUGUST 29, 2023

Like your customer, the recruitment process can be visualized as a sales funnel, where potential recruits enter at the top, and the best-suited agents emerge at the bottom as ideal members of your team or brokerage. Understanding and optimizing each stage of this funnel is critical to streamline recruitment and attract top-tier talent.

Brokerage 368

Brokerage Staging Branding Agents 368

Housing Wire

NOVEMBER 26, 2024

The right open house strategies will generate leads and establish your brand presence in high-demand neighborhoods among your most desired clientele. We share some open house ideas to help you do just that, taking you through the planning, staging, marketing, hosting and follow-up for your open house events. Let’s dig in!

Staging 445

Staging MLS Agents Branding 445

Housing Wire

NOVEMBER 3, 2023

Anywhere Real Estate partnered with agent-client collaboration platform RealScout to allow the company’s affiliated real estate agents and franchise owners “to engage, nurture, and convert clients at each stage of the real estate journey,” according to an announcement on Friday. How does it work ?

Staging 443

Staging Branding Residential Agents 443

Housing Wire

AUGUST 3, 2023

Too many real estate agents are watching artificial intelligence (AI) from the sidelines, assuming technology will never replace them. They repeat the mantra “Home buyers and sellers will always need a real estate agent.” So how can real estate agents be so cavalier about their job?

Agents 370

Agents Technology Development Industrial 370

Housing Wire

DECEMBER 9, 2020

Together with HW Media brands HousingWire and FinLedger, the company will reach over 11 million real estate, mortgage and fintech professionals each year. REAL Trends is an incredibly strategic acquisition for our organization that not only accelerates our presence with real estate agents and brokers across the U.S.,

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Branding Residential Brokerage Industrial 539

Housing Wire

MARCH 22, 2021

The complaint, filed in early 2020, comes from two rival firms that claimed Modus committed various co-branding and social media violations. The state of Washington is set to revoke the license of Modus , a title and escrow service software company owned by Compass, effective April 1.

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Title Staging Brokerage Renovation 459

Housing Wire

NOVEMBER 16, 2023

Brokerages and individual agents alike need to understand the market and adapt their strategies to showcase creativity, become memorable and lead with empathy. Demonstrating you have a keen understanding of the whole client journey — from staging and listing to settling into a brand-new home — will give you a competitive advantage.

Marketing 434

Marketing Branding Design Agents 434

Housing Wire

FEBRUARY 9, 2024

So, it is the best place to get attention on a brand.” In a video discussing its marketing strategy, also released this week, CoStar tells real estate agents that it plans to run the Homes.com ads on streaming platforms, broadcast TV and digital radio, as well as during major events. We’ve climbed from No. 5 or 6 to No.

Commercial 474

Commercial Marketing Residential Branding 474

Housing Wire

NOVEMBER 30, 2021

Agents, you might have a new area of interest for prospective buyers.??. Being a market expert helps your brand? ?. a broker or an agent, having a deep knowledge of your market is impressive. Your agents are trained on market activity and are seen as trusted sources. . agents and consumers.?We’ve?done additional?office

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MLS Branding Agents Staging 468

Inman

JANUARY 13, 2025

As wildfires rage across California, destroying over 9,000 homes and displacing thousands of residents, accessory dwelling units (ADUs) have emerged as a critical housing solution five years after being approved in Los Angeles.ADUs, also known as granny flats, in-law apartments, or casitas, are independent living spaces attached to or located on the (..)

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Staging Commercial Branding Technology 158

Housing Wire

AUGUST 7, 2024

Defendants’ motion advances arguments that are either improper to resolve at the motion to dismiss stage, conflict with Batton I, or rely on extreme minority positions that conflict with controlling Seventh Circuit or Supreme Court precedent,” the filing states. According to the plaintiffs’ response, however, this argument is not good enough.

Brokerage 443

Brokerage Staging Branding Agents 443

Housing Wire

FEBRUARY 14, 2024

The second stage was pioneered by real estate agents that saw how hard the consumer experience was first-hand, so they created the PowerBuyer model to address those issues with less cost relative to iBuyers. It also arms the borrower’s real estate agent with a more powerful offer to win their client’s next property.

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Backup offer Loan Officer Home sale contingency Branding 444

Housing Wire

NOVEMBER 16, 2023

William Shakespeare said it well: “All the world’s a stage, And all the men and women merely players.” I didn’t realize how much I needed to get out of my comfort zone until I was out on that stage. The dance floor is a universe apart from the boardroom, and I found myself in brand-new territory.

Staging 434

Staging Brokerage Branding Technology 434

Housing Wire

DECEMBER 16, 2020

Reach home buyers before real estate agents with individualized, compliant ads for loan officers, built automatically. Increase productivity and brand awareness while boosting recruiting and retention efforts for your brokerage. Brand compliance is built into every stage of the process. Product Fast Facts: #1.

Mortgages 299

Mortgages Loan Officer Brokerage Branding 299

Housing Wire

JULY 10, 2024

In this article, I’ll share close to two decades of experience as a licensed agent and small brokerage owner in Boston to help you compete and win listings with a dynamite listing presentation. As agents, we compete for a finite number of available homes to list and sell. It’s that simple.

Staging 431

Staging Agents Renovation Marketing 431

Housing Wire

JUNE 7, 2024

Many agents swear by it, but is it right for your business? Zurple is ideal for solo agents and teams who want an automated, all-in-one lead generation and nurturing platform. It’s also perfect for agents with a large database of cold leads who lack the time or resources to text and email them with consistency.

MLS 438

MLS Branding Land Design 438

Housing Wire

JUNE 7, 2024

If your marketing isn’t aligned with your niche, personal brand, and skills, you’ll waste time, money and effort pursuing it. I put together this guide to help you find your niche and create a real estate marketing plan aligned with your brand, personality, and local market. Consistency is key, of course.

Marketing 453

Marketing Branding Agents Design 453

Housing Wire

AUGUST 16, 2023

You could host it free on a site like OnTrack Agent and create a deep link on your own website to drive traffic. Do you have a prospect pipeline, or do you need exposure to agents seeking coaches? Do you want to build a resume of content to book more stage presentations and keynotes? It is free to register as a trainer.

Branding 360

Branding Design Staging Land 360

Housing Wire

APRIL 24, 2024

One of the biggest challenges for agents is finding new clients and staying top-of-mind until they are ready to buy or sell. Today, It is an all-in-one platform designed to help real estate agents manage many aspects of their business, including building meaningful relationships to grow repeat and referral business with clients.

MLS 442

MLS Branding Land Agents 442

Housing Wire

JULY 17, 2023

This transformative technology has opened up a new world of possibilities, empowering agents and captivating potential buyers like never before. According to Matterport, 360 interactive virtual tour integration in real estate listings increases the likelihood of homebuyers reaching out to agents by a significant 95%.

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Technology Staging Development Agents 327

Housing Wire

OCTOBER 18, 2023

According to Ketchmark, the home sellers paid an average of $6,700 to the buyer’s agent in the transactions, adding up to $1.78 I reported the numbers and walked off the stage.” In the script the seller asks the agent if he or she can reduce their commission, stating that they would like to save money. billion in damages.

Brokerage 459

Brokerage Agents MLS Staging 459

Housing Wire

JUNE 15, 2024

That’s why many successful real estate agents turn to a CRM, lead generation and marketing platform like Market Leader. Customizable website: A website customized for your brand that is IDX-enabled, tailored for lead capture, and search-engine friendly.

Marketing 447

Marketing MLS Agents Branding 447

BAM Media

APRIL 18, 2025

The seller had done some serious rehab work before bringing it to market, and we layered on some high-quality staging to elevate the vibe. Not just promoting the open house online, but actually turning it into an event where agents could create their own content to post. Branded Listing Videos This one was for the on-camera folks.

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Agents Staging Branding Industrial 52