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Real launches three new products during its agent conference

Housing Wire

The Real Brokerage is keeping attendees of RISE, its third annual agent conference, on their toes. From the RISE stage in Las Vegas , Real unveiled three new products for agents and clients on Tuesday. Leo CoPilot can help agents generate automated marketing materials by leveraging data from an MLS. and Canada.

Agents 435
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Digital open house sign-in solutions agents swear by for lead generation

Housing Wire

The real estate market is constantly shifting, and today’s market calls for agents to return to the more tried-and-true marketing strategies. In this article, we’ll take a look at why digital sign-in sheets matter and how savvy agents are using them to maximize their lead-generation strategies.

Agents 393
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Real estate Instagram accounts: 21 agents & influencers to follow right now

Housing Wire

From luxury property tours to laugh-out-loud real estate memes, these 21 agents and influencers bring the best of the industry right to your phone. Whether you’re an agent, a real estate investor or just love stunning homes, these real estate Instagram accounts are a must-follow. Thats where The Broke Agent comes in!

Agents 397
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RealTrends launches real estate agent and team city rankings

Housing Wire

Understanding that real estate housing markets are hyperlocal, the RealTrends Verified City Rankings represent the newest evolution of RealTrends agent and team rankings. This year’s inaugural rankings feature agents and teams from 50 cities across the U.S., Find out which agents and teams ranked highest in your city here.

Agents 427
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The 25 Best Books for Real Estate Agents in 2025

Housing Wire

To help, we reached out to real estate agents nationwide to compile our list of the best books for real estate agents. Best books for mindset Failing Forward by John Maxwell Rebecca Del Pozo , an agent and trainer out of Washington State, recommended this book, saying, I read this book in 2003 when I was a brand new real estate agent.

Agents 397
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How to create real estate branding that attracts your ideal clients

Housing Wire

With an estimated two million licensed real estate agents in the US, its never been more important to stand out in a memorable way. This is where branding comes in. This is where branding comes in. What is real estate branding? Believe it or not, this can all be conveyed using branding. It serves as leverage.

Branding 240
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The TikTok strategy that helped one agent build an $89 million business in four years

Housing Wire

She went from a brand new agent in 2020 to running her wildly successful boutique brokerage with Side in less than four years. Luckily, she had the time to (patiently) walk us through the exact strategies she used to build a Zoomer real estate brand on TikTok and gave us her advice for new agents. Most agents dont bother.

Agents 351