Housing Wire

JANUARY 27, 2025

She went from a brand new agent in 2020 to running her wildly successful boutique brokerage with Side in less than four years. No cold calling, no door knocking just (patiently) educating new and move-up buyers with quick-hit educational TikTok videos. Most agents dont bother. Kina Desantis did. Sound familiar?

Agents 351

Agents Brokerage Branding Design 351

Housing Wire

AUGUST 1, 2024

In this tantalizing conversation, Collins and Neuberger survey the CMO’s path into marketing , his experience and approach to the field, brand presence, social media and Realtor.com’s recent buyer agency advocacy campaign. The Realtor.com brand presented new opportunities in terms of brand trust, media relationships and syndication.

Branding 428

Branding Agents Development Marketing 428

Housing Wire

OCTOBER 17, 2024

At just 26 years old, he launched the clothing brand 90265, which pioneered a number of fashion trends. In 2011, he founded the innovative brokerage The Agency RE, and he recently launched a real estate agent trade group that aims to serve as an alternative to the National Association of Realtors (NAR).

Industrial 458

Industrial Brokerage Branding Agents 458

Housing Wire

DECEMBER 19, 2024

“We are connecting buyers and sellers, but we are also creating a dynamic marketplace where brands can engage with consumers in meaningful ways while reinforcing the RE/MAX brand’s leadership in innovation and consumer-centric strategies.”

Branding 396

Branding Commercial Mortgages Industrial 396

Housing Wire

OCTOBER 15, 2024

Although the decision is ultimately highly personal and based on a buyer’s budget, needs, and preferences, there are a few things agents need to consider to help them make the best decisions. It can be tough for a buyer to choose when faced with the allure of a brand-new build or the charm and affordability of an older home.

New Construction 484

New Construction Construction Agents Marketing 484

Housing Wire

DECEMBER 27, 2024

Youve likely heard about real estate teams and how they can impact your career but what exactly are they, and why are so many agents joining or building teams? Our goal is to help educate you on what a real estate team is, how they work and the types of agents who thrive on teams. If youre reading this article, youre not alone.

Purchase and sale agreement 414

Purchase and sale agreement Branding Agents Closing 414

Housing Wire

FEBRUARY 24, 2025

While many agents are all-in on Instagram, TikTok, or YouTube, theres another social media platform thats incredibly powerful: LinkedIn. Keep reading to learn why LinkedIn for real estate agents is so important, plus tips to optimize your profile and how to get real estate leads on LinkedIn.

Agents 231

Agents HR Branding Title 231

Housing Wire

JUNE 18, 2024

1 brand in the 2024 RealTrends Verified + Tom Ferry The Thousand. In late May, when RealTrends Verified released The Thousand rankings, it appeared that RE/MAX had lost its crown as the top brand to Keller Williams. The re-ranking process revealed that RE/MAX had in fact retained the top spot among the brands represented on the list.

Branding 448

Branding Title Agents Sales 448

Housing Wire

FEBRUARY 24, 2025

This success pushed one of the countrys top luxury real estate brands to a strong year for sales volume. Philip White , president and CEO of Sothebys International Realty, attributed the brands success to a simple truth. She highlighted wealthy buyers as the driving force behind last year’s growth in the luxury market.

Marketing 295

Marketing Branding Sales Agents 295

Housing Wire

JANUARY 27, 2025

For example, changing agent commission guidelines and emerging lead contact regulations are keeping professionals up at night. Together, these obstacles are forcing agents and brokerages to hit the sidelines and plan against seemingly insurmountable odds like facing Brady and the Patriots in the Superbowl. What does this look like?

Technology 397

Technology Renovation Agents Industrial 397

Housing Wire

JANUARY 8, 2025

Miami -based Real on Tuesday announced the addition of Harvest Realty , an independent brokerage in Southern California with 550 agents. Harvest is affiliating with Real under the brokerages private-label program, allowing it to keep its own branding while taking advantage of Reals resources and compensation programs. billion.

Brokerage 397

Brokerage Technology Agents Branding 397

Housing Wire

DECEMBER 6, 2024

Real estate agents often make the mistake of believing their clients will remember them forever but they dont. Its up to us as agents to stay engaged and stay in contact with our clients. Content: Agents can include any combination of data and information. When you buy through our links, we may earn a commission.

Pre-approval 390

Pre-approval Design Industrial Agents 390

Housing Wire

MARCH 26, 2025

If a seller chooses to pursue this delayed listing strategy, they will be able to instruct the listing agent to delay marketing a listing through Internet Data Exchange (IDX) and syndication for a period of time, with each local MLS being allowed to determine the maximum length of time a listing can be delayed from public marketing.

Industrial 351

Industrial MLS Brokerage Seller disclosure 351

Housing Wire

APRIL 13, 2025

But Zillow is asserting that they not NAR, not your brokerage, not you the listing agent and not even the homeowner whose house it is and is paying the commission should decide how a listing is marketed. It’s about protecting Zillow’s ability to profit from your listings by selling your leads to competing agents.

MLS 257

MLS Brokerage Agents Branding 257

Housing Wire

JULY 30, 2024

At the new Homes.com , we always present the listing agent and only the listing agent on any home for sale on our site. Our philosophy is that the leads on an agent’s listings are theirs and clearly not anyone else’s to pilfer and sell. The most important asset an agent has is their reputation.

Agents 425

Agents Branding Brokerage As-is 425

Housing Wire

JANUARY 17, 2025

Other agents on the team include Daniel Arnao, Aidan Flanagan and John Ivanoff. According to Lewis, this affiliation allows his team to tap into more resources and join a brand with strong market presence. According to Lewis, this affiliation allows his team to tap into more resources and join a brand with strong market presence.

Branding 363

Branding Brokerage Sales Agents 363

Housing Wire

OCTOBER 1, 2024

The role and value of real estate agents has come under scrutiny since the National Association of Realtors (NAR) settled a bevy of antitrust lawsuits related to offers of agent compensation on Realtor-owned multiple listing services (MLSs). What we want to do is be able to bring to light everything the agents are actually doing.”

Agents 448

Agents MLS Brokerage Branding 448

Housing Wire

JULY 11, 2024

RE/MAX is expanding its footprint in Salt Lake City with the acquisition of a 60-agent team. “RE/MAX has the tools and systems and resources that agents need in today’s real estate environment,” Mehinovic said in a statement. “I I want to provide my agents what they need to best serve their clients. “I

Agents 448

Agents Branding Brokerage Closing 448

Housing Wire

SEPTEMBER 18, 2023

According to court documents filed on Monday, RE/MAX and the home sellers suing the firm in both the Moehrl and Sitzer/Burnett cases, which both deal with buyer brokers’ commissions, have reached a preliminary settlement agreement, settling all claims in both suits. In fact, the U.S.

MLS 505

MLS Branding Agents Brokerage 505

Housing Wire

SEPTEMBER 10, 2024

Today’s real estate website builder offers a turnkey, easy-to-use solution to help build your brand, market your business and generate more (and better) leads. And yes, there’s an MLS feed since most are IDX-enabled. Instead of learning to code or wrestling with WordPress, you can get your website up and running in an afternoon.

Brokerage 436

Brokerage Agents Branding Land 436

Housing Wire

MAY 24, 2024

When Ginger Wilcox stepped into the role of brand president of Better Homes and Gardens Real Estate last June, many in the industry knew that the next 12 months would be challenging for the industry. Can you tell me a bit about your experience leading the BHGRE brand through this past year?

Agents 437

Agents Branding Industrial As-is 437

Housing Wire

SEPTEMBER 13, 2024

At the recent Keller Williams Mega Agent Camp , the shaky economy was a common topic of conversation. Whether you believe these predictions or not, agents need to start preparing — yesterday — to avoid washing out the next time a recession hits. As a top-producing agent during the 2008 recession, I was unprepared.

Agents 448

Agents Branding Equity Design 448

Housing Wire

SEPTEMBER 3, 2024

“Most of the confusion we are seeing is from agents who don’t understand what has happened and even broker-owners who don’t understand changes have occurred.” Living up to its legacy Keller Williams is a franchise known for its agent education efforts. In the days immediately following Aug.

Brokerage 468

Brokerage Agents Industrial Branding 468

Housing Wire

APRIL 30, 2024

The 4,000 members of NNRMLS now have access to their own branded mobile MLS home search app, HomeSpotter, powered by Lone Wolf. The app will display accurate and real-time listing information for agents and their clients. Through the app, agents will be able to assist buyers and sellers throughout the transaction process.

MLS 435

MLS Agents Branding Technology 435

Housing Wire

MARCH 22, 2024

Based on NAR’s settlement, agents working with buyers will need a signed buyer representation agreement starting in mid-July, pending final court approval of the settlement. Bills Clarke said this is exactly how agents already work with sellers, so it shouldn’t be a big deal to implement buyer agreements into a business.

MLS 497

MLS Agents Design As-is 497

Housing Wire

FEBRUARY 27, 2025

Real estate listing descriptions can be tricky to write, especially for agents who dont have a background in creative writing. While the key statistics about a property will be available to buyers in the real estate listing description, residential buyers tend to shop with their emotions. Visit Zillow Premier Agent 4.

Renovation 337

Renovation Agents MLS Equity 337

Housing Wire

JANUARY 25, 2024

The data are sobering: The Agent Movement Index , the number of experienced Realtors switching brokerages each month, was at its lowest level since 2016. The number of agents switching brokerages is ticking upward and markets are stabilizing across the country. If you want to learn how to recruit agents, now is the time.

Agents 447

Agents Brokerage Branding MLS 447

Housing Wire

AUGUST 24, 2024

While they may not be as trendy as they once were, a well-crafted real estate agent Facebook page is still the best way to generate leads on social media. Your Facebook page can help you build your personal brand, network with other agents across the country (hello, referral partners!)

Agents 446

Agents Branding As-is Brokerage 446

Housing Wire

MARCH 14, 2025

Coldwell Banker is brand affiliate of Anywhere Real Estate, which has publicly stated that it wants the policy to be reformed rather than repealed. The reasoning behind all of this is simple to grow their business regardless of how it may harm buyers and sellers, Lane wrote. Lane offered more thoughts in her op-ed.

MLS 307

MLS Branding Brokerage Industrial 307

Housing Wire

MARCH 10, 2025

But because AI is about to reshape how buyers and sellers interact with listings entirely. Search portals charge agents to participate in a system that resells their own leads back to them. Nobody is harmed if AI aggregates listings from multiple sources, sharing them directly with buyers. Agents will always need new business.

As-is 302

As-is MLS Brokerage Industrial 302

Housing Wire

OCTOBER 6, 2023

million settlement with plaintiffs in two bombshell buyer commission lawsuits have been made public, and they stipulate that the brokerage conglomerate make significant changes to its practices. The terms of Anywhere Real Estate ‘s $83.5

Brokerage 459

Brokerage MLS Agents Branding 459

Housing Wire

MARCH 3, 2025

Buyers, on the other hand, view earnouts as a risk mitigation tool to avoid paying too much, particularly if there is uncertainty regarding future performance of the business. Earnouts are contingent payments based on Buyer achieving future financial targets that may never happen.

Purchase and sale agreement 387

Purchase and sale agreement Closing Industrial Mortgages 387

Housing Wire

JUNE 11, 2021

Most of the highest producing real estate agents in the country belong to an established, national brokerage. RealTrends , which is owned by HW Media , on Friday released its annual list of the top 1,000 agents in the country for 2020, with separate tallies for sales volume and the number of deals done. Not until nos.

Agents 459

Agents Brokerage Branding Sales 459

Housing Wire

APRIL 25, 2024

In 2024, agents have two choices; learn how to run your entire business from the apps on your phone or tablet, or find a new career. It’s simple enough for most agents to learn quickly, but has enough features to keep team leaders and managing brokers happy. When you buy through our links, we may earn a commission.

Agents 447

Agents Commercial Branding Design 447

Housing Wire

FEBRUARY 14, 2024

I’ll show you what it takes to succeed as a luxury real estate agent in any market. In this market, clients aren’t just buying a home; they’re investing in a lifestyle that reflects their status, tastes, and aspirations Top 5 expert tips for success as a luxury real estate agent Currently listed by Kayla Lee for $5.95

Agents 447

Agents Branding Design Development 447

Housing Wire

JANUARY 23, 2025

Even though most agents focus their marketing efforts online, people start thinking about finding a real estate agent well before they hit ENTER on their first Google search. Knowing this, real estate agents should always find friendly, conversational ways to stay on their potential clients minds year-round.

Design 305

Design Branding Agents Marketing 305

Housing Wire

NOVEMBER 29, 2023

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. But beyond first-timers, we’ll show you how to attract real estate buyers of all kinds through a multi-tiered marketing approach that boosts both your visibility and credibility with potential buyers.

Branding 433

Branding Design Agents Marketing 433