Housing Wire

MARCH 18, 2025

With an estimated two million licensed real estate agents in the US, its never been more important to stand out in a memorable way. This is where branding comes in. This is where branding comes in. What is real estate branding? Believe it or not, this can all be conveyed using branding. It serves as leverage.

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Housing Wire

MARCH 6, 2025

Instead, its continuing to add agents at an explosive rate. On its earnings call for the fourth quarter of 2024, the company disclosed that its agent count was 24,140 at the end of the year. Real credited its technology offerings and business model for the explosive growth in agents.

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Brokerage Agents Loan Officer Technology 366

Housing Wire

MARCH 3, 2025

As an agent, you know a beautifully staged home turns into a sold one. According to the National Association of REALTORS (NAR), 82% of buyers agents say that home staging makes it easier for a buyer to envision themselves living in a home. Are you looking to create a branded website to showcase your listing photos?

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Staging Agents Branding As-is 382

Housing Wire

JANUARY 27, 2025

She went from a brand new agent in 2020 to running her wildly successful boutique brokerage with Side in less than four years. Luckily, she had the time to (patiently) walk us through the exact strategies she used to build a Zoomer real estate brand on TikTok and gave us her advice for new agents. Most agents dont bother.

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Agents Brokerage Branding Design 351

Housing Wire

FEBRUARY 14, 2024

If you’re going to take the time to brand yourself, take steps to protect that brand. I am a big believer in developing a brand for your real estate business from Day One. To me, branding a company is a chance to define yourself for the market and build a recognizable and memorable identity.

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Branding Agents Brokerage Development 459

Housing Wire

FEBRUARY 24, 2025

While many agents are all-in on Instagram, TikTok, or YouTube, theres another social media platform thats incredibly powerful: LinkedIn. Keep reading to learn why LinkedIn for real estate agents is so important, plus tips to optimize your profile and how to get real estate leads on LinkedIn.

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Housing Wire

JANUARY 23, 2025

Every experienced agent in his city was likeable or at least they could fake it convincingly enough to get by. Start where you are, but find your tribe As a new agent, where you work is almost as important as how well you work. Hes gracious and kind, quick-witted, and he has a wildly charming Irish brogue. Wait, open houses?

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Closing Agents Branding As-is 359

Housing Wire

JANUARY 14, 2025

If your dream is to own your own brokerage and manage a team of top-performing agents, leading your team to success means much more than hanging a new license on your wall. To excel, you must enter the industry with four main elements: a clear vision, a recognizable brand, an inspired team, and the systems to support them.

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Brokerage Branding Agents Industrial 358

Housing Wire

DECEMBER 27, 2024

Youve likely heard about real estate teams and how they can impact your career but what exactly are they, and why are so many agents joining or building teams? Our goal is to help educate you on what a real estate team is, how they work and the types of agents who thrive on teams. If youre reading this article, youre not alone.

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Purchase and sale agreement Branding Agents Closing 414

Housing Wire

JUNE 18, 2024

1 brand in the 2024 RealTrends Verified + Tom Ferry The Thousand. In late May, when RealTrends Verified released The Thousand rankings, it appeared that RE/MAX had lost its crown as the top brand to Keller Williams. The re-ranking process revealed that RE/MAX had in fact retained the top spot among the brands represented on the list.

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Housing Wire

NOVEMBER 14, 2024

Real estate marketing startup Realoq is launching a new data solution for brokers and agents. Realoq offers a customized MLS platform that allows unique branding and direct access to consumers. Realoq offers a customized MLS platform that allows unique branding and direct access to consumers.

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Branding Brokerage MLS Technology 358

Housing Wire

AUGUST 1, 2024

In this tantalizing conversation, Collins and Neuberger survey the CMO’s path into marketing , his experience and approach to the field, brand presence, social media and Realtor.com’s recent buyer agency advocacy campaign. The Realtor.com brand presented new opportunities in terms of brand trust, media relationships and syndication.

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Branding Agents Development Marketing 428

Housing Wire

OCTOBER 17, 2024

At just 26 years old, he launched the clothing brand 90265, which pioneered a number of fashion trends. In 2011, he founded the innovative brokerage The Agency RE, and he recently launched a real estate agent trade group that aims to serve as an alternative to the National Association of Realtors (NAR).

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Industrial Brokerage Branding Agents 458

Housing Wire

MARCH 10, 2025

” Shared brand values Rocket’s year to date has been marked by a series of changes in the company’s outreach and branding. “We think we can create a stronger overall brand by really optimizing the interaction between these brands.”

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Branding Brokerage Commercial Title 413

Housing Wire

DECEMBER 19, 2024

“We are connecting buyers and sellers, but we are also creating a dynamic marketplace where brands can engage with consumers in meaningful ways while reinforcing the RE/MAX brand’s leadership in innovation and consumer-centric strategies.”

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Branding Commercial Mortgages Industrial 396

Housing Wire

DECEMBER 18, 2024

Platinum brings a 2,500-agent team with a presence in markets across Kansas, Oklahoma, Iowa and Missouri. Meanwhile, Braklow highlighted an agent-centered approach to marketing and education at United as major factors behind partnering with the real estate giant. The financial terms of the merger were not disclosed.

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Brokerage Principal Branding Agents 384

Housing Wire

NOVEMBER 1, 2024

Sanchez: When you look at the industry, only 26% of leadership positions in real estate are held by women, even though over 60% of real estate agents are women. We’ve always been a new-agent company. Our licensing school brings in brand-new agents, whom we train and develop to help them become superstars.

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Brokerage Branding Industrial Agents 371

Housing Wire

SEPTEMBER 28, 2023

Real estate media just got funnier as Actually Agents will join The Broke Agent within BAM , a real estate media company. Simon , creator of The Broke Agent and co-founder of BAM, stated, “This is a huge day for BAM. I have watched Luca grow Actually Agents and always envisioned working together at some point.

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Agents Branding Industrial As-is 487

Housing Wire

JANUARY 20, 2025

RealTrends Verified first arrived on scene in March 2024 as the first dual-verified real estate sales performance platform that highlights brokerages , agents and teams that deserve to stand out among their peers. Nate Smoyer “This is going to be the brand’s biggest year ever. How can agents and teams benefit in 2025?

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Brokerage Branding Agents Industrial 351

Housing Wire

MARCH 3, 2025

This is an exciting milestone for all Keller Williams agents and franchisees, Gary Keller, the co-founder and executive chairman of Keller Williams, said in a prepared statement. Stone Point is no stranger to the real estate industry, as it also holds strategic investments in Lone Wolf Technologies , Homepoint , CoreLogic and Meridian.

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Technology Residential Commercial Brokerage 448

Housing Wire

MAY 2, 2024

Real estate agents appear to be more open to changing brokerages in 2024 compared to last year, according to a recent Coldwell Banker survey. The report found that 61% of agents plan to stick with their current company this year, down from 75% of agents in 2023.

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Brokerage Agents Branding Technology 444

Housing Wire

OCTOBER 4, 2024

This week on the “ Real Estate Insiders Unfiltered “ podcast, hosts James Dwiggins and Keith Robinson sit down with Sherry Chris , executive adviser at Anywhere Brands , and the former CEO of Better Homes and Gardens Real Estate. Next, Robinson mentions Chris’s tenure as the CEO of the Better Homes and Gardens Real Estate brand.

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Branding Industrial Agents As-is 415

Housing Wire

JANUARY 8, 2025

Miami -based Real on Tuesday announced the addition of Harvest Realty , an independent brokerage in Southern California with 550 agents. Harvest is affiliating with Real under the brokerages private-label program, allowing it to keep its own branding while taking advantage of Reals resources and compensation programs. billion.

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Brokerage Technology Agents Branding 397

Housing Wire

MAY 24, 2024

When Ginger Wilcox stepped into the role of brand president of Better Homes and Gardens Real Estate last June, many in the industry knew that the next 12 months would be challenging for the industry. Can you tell me a bit about your experience leading the BHGRE brand through this past year?

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Agents Branding Industrial As-is 437

Housing Wire

SEPTEMBER 10, 2024

Today’s real estate website builder offers a turnkey, easy-to-use solution to help build your brand, market your business and generate more (and better) leads. And yes, there’s an MLS feed since most are IDX-enabled. Instead of learning to code or wrestling with WordPress, you can get your website up and running in an afternoon.

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Brokerage Agents Branding Land 436

Housing Wire

JULY 11, 2024

RE/MAX is expanding its footprint in Salt Lake City with the acquisition of a 60-agent team. “RE/MAX has the tools and systems and resources that agents need in today’s real estate environment,” Mehinovic said in a statement. “I I want to provide my agents what they need to best serve their clients. “I

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Agents Branding Brokerage Closing 448

Housing Wire

FEBRUARY 24, 2025

This success pushed one of the countrys top luxury real estate brands to a strong year for sales volume. Philip White , president and CEO of Sothebys International Realty, attributed the brands success to a simple truth. The luxury real estate market is on a growth trend early in 2025. sales volume increased 9.4% year over year.

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Marketing Branding Sales Agents 295

Housing Wire

NOVEMBER 5, 2024

The firm announced Monday that it had acquired Scottsdale-based My Home Group , adding more than 2,200 agents to its headcount. Due to the brand recognition of My Home Group, Fathom is planning on retaining the firm’s name. “We That was good for the No.

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Branding Agents Development Closing 365

Housing Wire

JANUARY 21, 2025

Sereno even recruited a new team of agents soon after the deal was completed. Competition isn’t a concern for Sereno either, as the brand has a history of competing with household names, according to Trapani. The founders have always focused on recruiting a select number of productive agents rather than mass hiring.

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Brokerage Branding Construction Agents 370

Inman

JANUARY 30, 2025

Whether you're struggling to keep your existing brand fresh or trying to build a new brand that works, The Agency's Mauricio Umansky offers insights from his own brand-building experience.

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Branding Brokerage Marketing Agents 155

Housing Wire

AUGUST 8, 2024

parent company of North Carolina -based Fathom Realty , announced Wednesday that it has started two new commission plans for agents. The two agent payment plans, Fathom Max and Fathom Share, complement the real estate firm’s existing plan known as Fathom One. Existing agents can opt to stick with their current plan.

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Agents Title Lending Brokerage 442

Housing Wire

JANUARY 14, 2025

If you dig a little deeper into the backgrounds of the agents on the Real Trends Verified list, you might think so. He was a bartender who started his real estate career in a market that was brand new to him. You need to consider their track record helping agents similar to you and make sure they are a fit for your personality.

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Agents Investor MLS Branding 370

Housing Wire

APRIL 30, 2024

The 4,000 members of NNRMLS now have access to their own branded mobile MLS home search app, HomeSpotter, powered by Lone Wolf. The app will display accurate and real-time listing information for agents and their clients. Through the app, agents will be able to assist buyers and sellers throughout the transaction process.

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MLS Agents Branding Technology 435

Housing Wire

DECEMBER 27, 2024

per month per user Contract required: Month-to-month Integrations: Popular CRM platforms, lead generation platforms, accounting software Dotloop is perfect for bringing agents, clients, and support teams together on every transaction. Some integrations and custom branding may require upgrading to the Enterprise plan.

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MLS Brokerage Agents Technology 393

Housing Wire

FEBRUARY 14, 2024

I’ll show you what it takes to succeed as a luxury real estate agent in any market. In this market, clients aren’t just buying a home; they’re investing in a lifestyle that reflects their status, tastes, and aspirations Top 5 expert tips for success as a luxury real estate agent Currently listed by Kayla Lee for $5.95

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Agents Branding Design Development 447

Housing Wire

AUGUST 7, 2024

During its second-quarter 2024 earnings call on Wednesday, the company said it added almost 3,000 agents from April through June, a 70% year-over-year rise and a 250% increase compared to Q2 2022. The ballooning agent count pushed brokerage revenue to $340 million, an 84% year-over-year improvement. Gross profit came in at $31.9

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Brokerage Agents Title Technology 468

Housing Wire

JULY 30, 2024

At the new Homes.com , we always present the listing agent and only the listing agent on any home for sale on our site. Our philosophy is that the leads on an agent’s listings are theirs and clearly not anyone else’s to pilfer and sell. The most important asset an agent has is their reputation.

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Agents Branding Brokerage As-is 425