Housing Wire

MARCH 6, 2025

Instead, its continuing to add agents at an explosive rate. On its earnings call for the fourth quarter of 2024, the company disclosed that its agent count was 24,140 at the end of the year. Real credited its technology offerings and business model for the explosive growth in agents. It posted a net loss of $26.5

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Brokerage Agents Loan Officer Technology 366

Housing Wire

MARCH 18, 2025

With an estimated two million licensed real estate agents in the US, its never been more important to stand out in a memorable way. This is where branding comes in. This is where branding comes in. What is real estate branding? Believe it or not, this can all be conveyed using branding. It serves as leverage.

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Housing Wire

MARCH 3, 2025

As an agent, you know a beautifully staged home turns into a sold one. According to the National Association of REALTORS (NAR), 82% of buyers agents say that home staging makes it easier for a buyer to envision themselves living in a home. Why is home staging important? Buyers want to be able to see how a home will work for them.

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Staging Agents Branding As-is 382

Housing Wire

JANUARY 14, 2025

If your dream is to own your own brokerage and manage a team of top-performing agents, leading your team to success means much more than hanging a new license on your wall. To excel, you must enter the industry with four main elements: a clear vision, a recognizable brand, an inspired team, and the systems to support them.

Brokerage 358

Brokerage Branding Agents Industrial 358

Housing Wire

FEBRUARY 14, 2024

If you’re going to take the time to brand yourself, take steps to protect that brand. I am a big believer in developing a brand for your real estate business from Day One. To me, branding a company is a chance to define yourself for the market and build a recognizable and memorable identity. Think again.

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Branding Agents Brokerage Development 459

Housing Wire

JANUARY 23, 2025

Every experienced agent in his city was likeable or at least they could fake it convincingly enough to get by. Start where you are, but find your tribe As a new agent, where you work is almost as important as how well you work. Get it right, and you can build a sustainable career. Get it wrong, and well, theres always law school.

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Closing Agents Branding As-is 359

Housing Wire

DECEMBER 27, 2024

Youve likely heard about real estate teams and how they can impact your career but what exactly are they, and why are so many agents joining or building teams? Our goal is to help educate you on what a real estate team is, how they work and the types of agents who thrive on teams. Joining a team is a very personal decision.

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Purchase and sale agreement Branding Agents Closing 414

Housing Wire

FEBRUARY 24, 2025

While many agents are all-in on Instagram, TikTok, or YouTube, theres another social media platform thats incredibly powerful: LinkedIn. Keep reading to learn why LinkedIn for real estate agents is so important, plus tips to optimize your profile and how to get real estate leads on LinkedIn.

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Housing Wire

MARCH 3, 2025

This is an exciting milestone for all Keller Williams agents and franchisees, Gary Keller, the co-founder and executive chairman of Keller Williams, said in a prepared statement. Keller Williams has entered into a strategic partnership with private equity firm Stone Point Capital , according to an announcement on Monday.

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Technology Residential Commercial Brokerage 448

Housing Wire

OCTOBER 17, 2024

At just 26 years old, he launched the clothing brand 90265, which pioneered a number of fashion trends. In 2011, he founded the innovative brokerage The Agency RE, and he recently launched a real estate agent trade group that aims to serve as an alternative to the National Association of Realtors (NAR).

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Industrial Brokerage Branding Agents 458

Housing Wire

MARCH 10, 2025

” Shared brand values Rocket’s year to date has been marked by a series of changes in the company’s outreach and branding. . ” Shared brand values Rocket’s year to date has been marked by a series of changes in the company’s outreach and branding. .

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Branding Brokerage Commercial Title 413

Housing Wire

NOVEMBER 14, 2024

Real estate marketing startup Realoq is launching a new data solution for brokers and agents. Realoq offers a customized MLS platform that allows unique branding and direct access to consumers. Realoq offers a customized MLS platform that allows unique branding and direct access to consumers.

Branding 358

Branding Brokerage MLS Technology 358

Housing Wire

DECEMBER 18, 2024

Platinum brings a 2,500-agent team with a presence in markets across Kansas, Oklahoma, Iowa and Missouri. . Meanwhile, Braklow highlighted an agent-centered approach to marketing and education at United as major factors behind partnering with the real estate giant. The financial terms of the merger were not disclosed.

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Brokerage Principal Branding Agents 384

Housing Wire

JUNE 18, 2024

1 brand in the 2024 RealTrends Verified + Tom Ferry The Thousand. In late May, when RealTrends Verified released The Thousand rankings, it appeared that RE/MAX had lost its crown as the top brand to Keller Williams. The re-ranking process revealed that RE/MAX had in fact retained the top spot among the brands represented on the list.

Branding 448

Branding Title Agents Sales 448

Housing Wire

NOVEMBER 1, 2024

Sanchez: When you look at the industry, only 26% of leadership positions in real estate are held by women, even though over 60% of real estate agents are women. We’ve always been a new-agent company. Our licensing school brings in brand-new agents, whom we train and develop to help them become superstars.

Brokerage 371

Brokerage Branding Industrial Agents 371

Housing Wire

JANUARY 8, 2025

Miami -based Real on Tuesday announced the addition of Harvest Realty , an independent brokerage in Southern California with 550 agents. Harvest is affiliating with Real under the brokerages private-label program, allowing it to keep its own branding while taking advantage of Reals resources and compensation programs.

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Brokerage Technology Agents Branding 397

Housing Wire

JANUARY 20, 2025

RealTrends Verified first arrived on scene in March 2024 as the first dual-verified real estate sales performance platform that highlights brokerages , agents and teams that deserve to stand out among their peers. Nate Smoyer “This is going to be the brand’s biggest year ever. How can agents and teams benefit in 2025?

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Brokerage Branding Agents Industrial 351

Housing Wire

AUGUST 1, 2024

In this tantalizing conversation, Collins and Neuberger survey the CMO’s path into marketing , his experience and approach to the field, brand presence, social media and Realtor.com’s recent buyer agency advocacy campaign. The Realtor.com brand presented new opportunities in terms of brand trust, media relationships and syndication.

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Branding Agents Development Marketing 428

Housing Wire

DECEMBER 14, 2023

Well, those are the types of conversations many agents are looking for right now, underscoring why your words post- commission lawsuit are more important than ever. Crafting a content and communication strategy that genuinely acknowledges their insecurities can pave the way for substantial agent recruitment and business growth.

Branding 433

Branding Agents Brokerage Technology 433

Housing Wire

JANUARY 27, 2025

For example, changing agent commission guidelines and emerging lead contact regulations are keeping professionals up at night. Together, these obstacles are forcing agents and brokerages to hit the sidelines and plan against seemingly insurmountable odds like facing Brady and the Patriots in the Superbowl. Have a seat and buckle in.

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Technology Renovation Agents Industrial 397

Housing Wire

APRIL 7, 2025

The company also announced that the board had established a capital allocation committee, whose job will be to review CoStars capital structure, as well as how it is allocating funds and its financial targets, including international expansion and investments in its major brands, including Homes.com, LoopNet and Apartments.com.

Branding 337

Branding Investor As-is Agents 337

Housing Wire

DECEMBER 27, 2024

per month per user Contract required: Month-to-month Integrations: Popular CRM platforms, lead generation platforms, accounting software Dotloop is perfect for bringing agents, clients, and support teams together on every transaction. Some integrations and custom branding may require upgrading to the Enterprise plan.

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MLS Brokerage Agents Technology 393

Housing Wire

FEBRUARY 24, 2025

This success pushed one of the countrys top luxury real estate brands to a strong year for sales volume. Philip White , president and CEO of Sothebys International Realty, attributed the brands success to a simple truth. The luxury real estate market is on a growth trend early in 2025. sales volume increased 9.4% year over year.

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Marketing Branding Sales Agents 295

Housing Wire

SEPTEMBER 28, 2023

Real estate media just got funnier as Actually Agents will join The Broke Agent within BAM , a real estate media company. Simon , creator of The Broke Agent and co-founder of BAM, stated, “This is a huge day for BAM. I have watched Luca grow Actually Agents and always envisioned working together at some point.

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Agents Branding Industrial As-is 487

Housing Wire

JANUARY 21, 2025

Sereno even recruited a new team of agents soon after the deal was completed. Competition isn’t a concern for Sereno either, as the brand has a history of competing with household names, according to Trapani. The founders have always focused on recruiting a select number of productive agents rather than mass hiring.

Brokerage 370

Brokerage Branding Construction Agents 370

Housing Wire

JANUARY 17, 2025

Other agents on the team include Daniel Arnao, Aidan Flanagan and John Ivanoff. According to Lewis, this affiliation allows his team to tap into more resources and join a brand with strong market presence. of agents viewed luxury buyer market conditions as “fair” or “good” in 2025.

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Branding Brokerage Sales Agents 363

Housing Wire

FEBRUARY 6, 2025

Ive done it all, from being a new agent with boots on the ground to running multi-state operations for large real estate firms. Related article How to be a successful real estate agent (without going broke) Here are some quotes to fuel your passion and help you create a business that reflects your unique vision. Sorry, Grandpa!

Branding 318

Branding Agents Investor As-is 318

Housing Wire

MAY 24, 2024

When Ginger Wilcox stepped into the role of brand president of Better Homes and Gardens Real Estate last June, many in the industry knew that the next 12 months would be challenging for the industry. Can you tell me a bit about your experience leading the BHGRE brand through this past year?

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Agents Branding Industrial As-is 437

Housing Wire

DECEMBER 10, 2024

We are always trying to grow and provide more for our agents and for all of our customers, whether that is on the brokerage side or the franchisee side, so we are always looking forward. On the brokerage side, we [work to] attract agents to the brand and expose them to our unique model. Clear said.

Brokerage 370

Brokerage Agents Branding Industrial 370

Housing Wire

OCTOBER 4, 2024

This week on the “ Real Estate Insiders Unfiltered “ podcast, hosts James Dwiggins and Keith Robinson sit down with Sherry Chris , executive adviser at Anywhere Brands , and the former CEO of Better Homes and Gardens Real Estate. Next, Robinson mentions Chris’s tenure as the CEO of the Better Homes and Gardens Real Estate brand.

Branding 415

Branding Industrial Agents As-is 415

Housing Wire

NOVEMBER 19, 2024

On Tuesday, the Anywhere brand announced the launch of Corcoran McEnearney , marking the entrance of the Corcoran Affiliates network into the nation’s capital. “We In the ensuing 40 years, the firm has grown to include more than 420 agents and 40 support staff working across 13 offices across Washington, D.C., metropolitan area.

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Principal Commercial MLS Branding 367

Housing Wire

MARCH 26, 2025

If a seller chooses to pursue this delayed listing strategy, they will be able to instruct the listing agent to delay marketing a listing through Internet Data Exchange (IDX) and syndication for a period of time, with each local MLS being allowed to determine the maximum length of time a listing can be delayed from public marketing.

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Industrial MLS Brokerage Seller disclosure 351

Housing Wire

JULY 11, 2024

RE/MAX is expanding its footprint in Salt Lake City with the acquisition of a 60-agent team. “RE/MAX has the tools and systems and resources that agents need in today’s real estate environment,” Mehinovic said in a statement. “I I want to provide my agents what they need to best serve their clients.

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Agents Branding Brokerage Closing 448

Housing Wire

SEPTEMBER 10, 2024

Today’s real estate website builder offers a turnkey, easy-to-use solution to help build your brand, market your business and generate more (and better) leads. And yes, there’s an MLS feed since most are IDX-enabled. Instead of learning to code or wrestling with WordPress, you can get your website up and running in an afternoon.

Brokerage 436

Brokerage Agents Branding Land 436

Housing Wire

AUGUST 8, 2024

parent company of North Carolina -based Fathom Realty , announced Wednesday that it has started two new commission plans for agents. The two agent payment plans, Fathom Max and Fathom Share, complement the real estate firm’s existing plan known as Fathom One. Existing agents can opt to stick with their current plan.

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Agents Title Lending Brokerage 442

Housing Wire

DECEMBER 6, 2024

Real estate agents often make the mistake of believing their clients will remember them forever but they dont. Its up to us as agents to stay engaged and stay in contact with our clients. Content: Agents can include any combination of data and information. When you buy through our links, we may earn a commission. Lets dive in!

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Pre-approval Design Industrial Agents 390

Housing Wire

JANUARY 22, 2025

These hires come after Constellation Real Estate Group unified all of its businesses under one brand Constellation1. “We have a strong portfolio of products that support consumers, agents , teams, brokerages and brands. Petronis is also an entrepreneur, as he owns a technology consulting company.

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Technology Branding Development Brokerage 358