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As realtors debate rules, AI is preparing to ignore them all

Housing Wire

Search portals charge agents to participate in a system that resells their own leads back to them. Having a listing reach buyers directly through AI will be a win for buyers, sellers and agents. Buyers, sellers, and agents no longer need the MLS to facilitate or dictate compensationthey can negotiate it however they want.

As-is 358
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Real estate agents absolutely worth it, new consumer survey says

Housing Wire

Nearly three quarters of recent American home sellers said in a Clever survey that using a traditional real estate agent is the best way to sell. Of the 73% who said they preferred using agents, 67% believe traditional real estate agents are still the best option and 6% favor discount agents.

Agents 476
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Agent mobility hits lowest point in eight years

Housing Wire

The latest data for September 2024 reveals a significant downturn in agent mobility, with the seasonally adjusted metric hitting its lowest point for September in eight years. This decline suggests that agents are increasingly hesitant to switch brokerages as we move deeper into the fall season. a monthly score of 87.4,

Agents 459
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15 Facebook groups every real estate agent & broker should join today

Housing Wire

While new social media platforms seem to pop up all the time, Facebook remains a tried-and-true platform for real estate agents to grow their business in a variety of ways. Joining and engaging with groups of fellow Realtors on Facebook should be a key tool in every agent’s toolbox. Join Lab Coat Agents 2.

Agents 418
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#Trending: How to Leverage Instagram’s Algorithm to Build Your Pipeline

Speaker: Eric Simon, Founder of The Broke Agent Media | Matt Lionetti, Real Estate Salesperson at The Agency

Social Media is one of the most efficient sales tools an agent can use! As new social media tactics flood the market, agents are being inundated with the various apps and trends that could lead to their success. It has the potential to produce high-quality leads and foster client relationships when used effectively.

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The 25 Best Books for Real Estate Agents in 2025

Housing Wire

To help, we reached out to real estate agents nationwide to compile our list of the best books for real estate agents. To help, we reached out to real estate agents nationwide to compile our list of the best books for real estate agents. After all, our business will only grow as much as we do as business owners.

Agents 397
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Here’s what buyers and sellers want from their real estate agent

Housing Wire

The role of the real estate agent has been under the microscope of late as a result of class-action litigation over agent commissions, but the feedback agents want most about their practices comes from two sources — home buyers and sellers. This was unambiguous among homebuyers.

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Real Estate Solutions: How to Crush Your Sales Goals and Fuel Your Pipeline

Speaker: Mary Maloney, Founder & Team Leader at Hometown Realty

During this time, real estate agents frequently lose contact with clients and miss out on opportunities because they fail to follow up and provide value to the client. Top real estate agents are distinguished from developing agents by their ability to convert organic connections into sales opportunities.

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Database Restoration: How to Revive Dead Leads and Generate New Ones

Speaker: Rivers Pearce, CEO of W8LESS

In this session, Rivers Pierce, CEO of W8LESS, will teach you how winning agents restore and revive their database to continue to gain market share. In this session, Rivers Pierce, CEO of W8LESS, will teach you how winning agents restore and revive their database to continue to gain market share.

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The Complete Realtor: Tools to Successfully Manage Your Personal Life, Career, and Health

Speaker: Marki Lemons Ryhal, REALTOR, Keynote Speaker, 4X International Best Selling Author, and Podcaster at ReMarkiTable, LLC

Given the changes that the pandemic has forced real estate agents to make, agents are now under pressure to find a way to keep their health, personal life, and career on track. Flexibility is the key to future-proofing your role as a real estate agent; you must be able to pivot and adapt to succeed in all markets.