Sat.Nov 09, 2024 - Fri.Nov 15, 2024

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Zillow’s mortgage business is growing. Lenders beware

Housing Wire

Zillow is moving full speed ahead with an ambitious expansion of its mortgage business, leveraging its housing tech innovations to potentially reshape how modern homebuyers finance homes. In its third-quarter earnings report, Zillow Home Loans revealed an impressive data point: mortgage revenue increased 63% year over year in the third quarter to $39 million, which is primarily due to an 80% year-over-year increase in purchase loan origination volume to $812 million.

Mortgages 434
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The future of MLS? It's Zillow, says Compass CEO

Real Estate News

Robert Reffkin said “it’s only a matter of time” before Zillow becomes a national MLS. Zillow, meanwhile, advocated for a strong MLS and equal access to data.

MLS 274
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The Majority of Veterans Are Unaware of a Key VA Loan Benefit

Keeping Current Matters

For over 79 years, Veterans Affairs (VA) home loans have helped countless Veterans achieve the dream of homeownership.

VA loan 255
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Compass CEO Robert Reffkin: Zillow will be the national MLS

Inman

Reffkin continued his campaign against the Clear Cooperation Policy at the National Association of Realtor's annual NAR NXT conference during a "Future of the MLS" session Friday.

MLS 183
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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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Housing market pauses for election

Housing Wire

Inventory, new listings, sales, and prices all dipped this week. The autumn seasonal decline is upon us. The election took up a lot of peoples’ lives last week, and that obviously delayed some listing and sales activity, plus we’ve had spiking mortgage rates. It’s actually not uncommon for housing activity to dip for the first week of November and rebound a bit in the following week.

Marketing 396
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NAR seeking outside help to get ahead of antitrust issues

Real Estate News

CEO Nykia Wright said she is also engaging a chief human resources officer, as well as a special advisor to help re-establish broker relationships.

As-is 217

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Brokerages expect rates to drop. Their clients bank on the opposite

Inman

Potential real estate clients are growing less responsive to mortgage-rate dips, one of several key takeaways from the results of the latest Inman-Dig Insights consumer survey.

Banks 178
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The future of the MLS may be murky, but brokers still want the data

Housing Wire

As a panel of real estate leaders gathered to discuss the future of the MLS at the National Association of Realtors ‘ NXT conference in Boston, Errol Samuelson , Zillow ‘s chief industry development officer, found himself and his company in a bit different standing than usual with the audience of several hundred agents and brokers. “The MLS is so incredibly pro-consumer.

MLS 300
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NAR economist bullish on home sales rebound in 2025

Real Estate News

Yun expects existing sales to rise 9% next year and even more in 2026, though the market has proved difficult to predict in recent years.

Sales 217
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City Planning Chair Asks About Affordable Housing, Height at Arrow Linen Hearing

Brownstoner

After a series of contentious public hearings on the controversial Arrow Linen rezoning, more than two dozen Park Slope, Windsor Terrace, and surrounding locals waited for hours on Wednesday at a City Planning Commission meeting to have their voices heard. The proposal calls for two mixed-income buildings at a minimum… Read More > The post City Planning Chair Asks About Affordable Housing, Height at Arrow Linen Hearing appeared first on Brownstoner.

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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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3 secrets to branding (psst … it’s not really about you)

Inman

What’s in a brand? In real estate, a brand is essentially how someone feels about you or your product based on their feelings, associations and experiences.

Branding 158
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Better introduces VA refi loan with no appraisal or closing costs

Housing Wire

New York-based digital mortgage lender Better.com launched a streamline refinance loan product on Monday that aims to help military veterans and service members save money on long-term interest expenses and closing costs. Better is now offering the well-known Interest Rate Reduction Refinance Loan (IRRRL) through the U.S. Department of Veterans Affairs (VA).

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Brokerage Beat: Lyon rebrands to Windermere, Amerivest joins Real

Real Estate News

The Sacramento firm will operate under the Windermere name; Amerivest, serving four states, brings 400 agents to Real; Corcoran franchise expands in Bahamas.

Brokerage 186
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Housing Market Predictions for 2025 and 2026 by NAR Chief

Marco Santarelli

As we dive into Housing Market Predictions for 2025 and 2026 , experts are projecting a notable increase in home sales, with estimates showing a 9% increase for 2025 and an impressive 13% increase for 2026. This optimistic forecast is largely attributed to stabilizing mortgage rates, which are expected to hover around 6%. According to NAR Chief Economist Lawrence Yun , we might finally be turning a corner after a challenging period marked by high borrowing costs and low inventory.

Marketing 105
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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How real estate pros can adapt and prepare for the silver tsunami

Inman

Serving seniors starts with understanding their needs, desires and wants in real estate, and in terms of their lifestyle and goals, Engel & Völkers Americas' Stuart Siegel writes.

Agents 158
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States are making ADUs easier to build. Now it’s up to municipalities to follow suit.

Housing Wire

The national housing shortage, the benefits of increased density, an ongoing shift in consumer tastes toward smaller homes closer to where the urban action is, and other factors have pushed state legislators to make it easier to build accessory dwelling units. In 2024 alone, Colorado, Arizona, Massachusetts, and Hawaii passed major ADU legislation, and California added several laws to open the doors wider for ADU s.

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What’s next for Opendoor after layoffs and $78 million loss?

Real Estate News

Top iBuyer highlights new products and shifts in agent pay as it joins Offerpad, Elliman and Fathom in finding bright spots after tough third-quarter results.

Agents 172
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5 Things To Do While Bored at Your Open

BAM Media

The first thing you should do is make sure you are NOT doing these five things on Instagram. Instagram strategies are constantly changing and it’s good to check in on what’s working and what’s NOT. Something happened Tuesday…and if you want to make sense of it we highly recommend listening to this week’s Knowledge Brokers Podcas t where Byron, Tom, and Lisa covered the Election’s Impact on Housing, Inventory Challenges, & the Real Estate Market Outlook for 2025.

Agents 97
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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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8 essentials to give your brand the ultimate curb appeal

Inman

Branding expert Stacey Ross Cohen offers tips for building a personal brand that gets your message across and positions you to dominate your market.

Branding 158
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What Home Depot’s earnings mean for the future of the housing market

Housing Wire

Home Depot raised its fiscal outlook after strong third-quarter 2024 sales, driven by demand for seasonal goods and hurricane preparation in the Southeast. The world’s largest home improvement retailer and fourth-largest U.S. retailer by market capitalization reported $40.2 billion in sales for the quarter ending Oct. 27. That exceeded analysts’ projections of $39.31 billion.

Marketing 221
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First-time homebuyers may not be who you expect, NAR says

Real Estate News

Inexperienced buyers have a lot of questions — about financing, buyer agreements, resources for first-timers and more — and agents need to have the answers.

Finance 144
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RISMedia’s 2024 Real Estate Rookie of the Year Revealed at Annual Power Broker Gala

RIS Media

Above, attendees gather for RISMedia’s 28th Annual Power Broker Reception & Dinner in Boston, Massachusetts. During its 28th Annual Power Broker Reception & Dinner held at the Renaissance Boston Seaport Hotel Friday night, RISMedia announced its 2024 Real Estate Rookie of the Year winner, Heather Stenson, a REALTORⓇ with Connect Realty in The Woodlands, Texas.… The post RISMedia’s 2024 Real Estate Rookie of the Year Revealed at Annual Power Broker Gala appeared first on

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The Broker Action Plan for the Post-NAR Lawsuit Landscape

Now more than ever, brokers need to provide agents with the right tools, strategies, and training to effectively demonstrate their expertise, negotiate successfully, and foster strong client relationships. So – what should brokers do to ensure this? Invest in the right technology, continuous education, and innovative marketing strategies that empower agents to stand out in a crowded marketplace.

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‘Thank u, NXT:’ NAR steers clear of Clear Cooperation at its big event

Inman

A National Association of Realtors spokesperson told Inman that the trade organization is continuing to gather feedback on the pocket listing rule through "many channels.

MLS 164
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Reverse mortgage alums secure financing for alternative equity-tapping product

Housing Wire

Cornerstone Financing , a venture co-founded by former Reverse Mortgage Funding (RMF) CEO Craig Corn, has secured $285 million in financing through global investment firms Aquiline Capital Partners LP and Nomura. The funding will go to support the company’s specialty home equity-tapping product known as the Cornerstone Home Equity Insurance/Investment Funding Solutions (CHEIFS).

Equity 195
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Tech Bytes: News from Cloze, JobSnap/KW Collective, Rechat

Real Estate News

Cloze hires growth-focused exec to focus on partnerships, JobSnap offering agents a way to connect with service providers, Rechat partners with Pacific SIR.

Agents 146
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Top 5 Stories on Brownstoner This Week: A Housing Lottery Launches in Gowanus

Brownstoner

Affordable Housing Lottery Opens in Gowanus With $888 One-Bedrooms An affordable housing lottery has opened for another new Gowanus building that benefited from the neighborhood’s rezoning. Still under construction, this one is a 13-story, 193-unit block-long development that runs between Union and Sackett streets along 4th Avenue. Clinton Hill Prewar With Two… Read More > The post Top 5 Stories on Brownstoner This Week: A Housing Lottery Launches in Gowanus appeared first on Brownston

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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.

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How to successfully sell real estate to any generation

Inman

Educate yourself on what each generation values most, seek to understand their unique needs, and then adjust your approach as needed, trainer Bernice Ross writes.

Marketing 156
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FOA seeks to ‘modernize’ reverse mortgage outreach efforts to seniors

Housing Wire

Finance of America (FOA), the leading reverse mortgage lender, presented a robust outlook last week in its third-quarter 2024 earnings and is aiming to hit the ground running with business in 2025. While the reverse industry has faced unique headwinds over the past couple of years, the company is seeking to build on the momentum provided by its HomeSafe Second proprietary product.

Mortgages 195
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CEO Anthony Hitt out at Engel & Völkers

Real Estate News

Hitt had been with the Germany-based luxury franchisor since 2010. Chief Strategy Officer Stuart Siegel will serve as interim CEO.

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Estate agency upgrades set to boost Rightmove revenues

Estate Agent Today

Rightmove expects more agents to make use of its top-end Optimiser Edge package as it revised guidance on average revenue per advertiser (ARPA) growth last week.

Agents 83
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5 Data Proven Ways Agents Can Do 18% More Business

Curious as to how you could do 18% more business? How about 14 more transaction sides per year? Check out this infographic with data from a RealTrends study to learn more.