Sat.Sep 16, 2023 - Fri.Sep 22, 2023

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ChatGPT Prompts for Writing the Best Listing Descriptions

Tom Ferry

You don’t need to be Hemingway to write the best listing descriptions. You just need better ChatGPT prompts. You’ve heard me preach over and over again that the mind is more powerful than matter, and believe it or not, this is even true when it comes to marketing your listings. The best listing descriptions are […] The post ChatGPT Prompts for Writing the Best Listing Descriptions appeared first on Tom Ferry.

Marketing 113
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RE/MAX settles bombshell commission lawsuits for $55M

Inman

The deal resolves claims in both the Sitzer and Moehrl antitrust cases. The franchisor agreed to change its business practices, including "no longer forcing homesellers to pay buyer’s agents.

Agents 208
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Remote Work Is Changing How Some Buyers Search for Their Dream Homes

Keeping Current Matters

The way Americans work has changed in recent years, and remote work is at the forefront of this shift.

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Cities are Cracking Down on Short-Term Rentals—What Does It Mean For Investors?

Bigger Pockets

Nationwide, cities continue to impose new regulations on short-term rentals, effectively putting Airbnb hosts out of business in some areas. How can investors protect themselves?

Investor 120
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3 Real Estate Office Hacks to Help Kickstart the Busy Season

Ready to better your Back Office? Dive into the secrets to a powerhouse back office with Brokermint expert, Jessica Souza. In this free download, she shares her 3 transformative hacks designed to clean house, get everyone on the same page, and set yourself up for success. From optimizing agent profiles to ensuring flawless transactions and boosting agent retention, these strategies are your ticket to a seamless operation.

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Fed Pauses, But Projects Higher Rates Next Year

RIS Media

For just the second time in 19 months, the Federal Reserve chose today to meet without raising interest rates, leaving the federal funds rate as is even as the economy—and specifically, a very vulnerable housing market—shows signs of weakness. But the central bank made it clear it still expects to raise rates again this year,… The post Fed Pauses, But Projects Higher Rates Next Year appeared first on RISMedia.

Banks 129
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How Does Agency in Real Estate Work: A Comprehensive Guide

Realty Biz

Real estate transactions involve complex legal and financial processes that require the involvement of professionals who act on behalf of clients. Real Estate agents play a crucial role in facilitating the buying and selling of properties. Understanding the various types of agency relationships in real estate is essential for buyers and sellers to navigate the intricacies of the market effectively.

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Inside an Old World–Inspired Château in Houston

Sotheby's International Real Estate

Dating to the 1920s, the landmark Houston neighborhood of River Oaks is a coveted community with roots in the city’s early expansion. Its reputation remains that of an exclusive enclave brimming with exceptionally regal estates designed by illustrious architects, enveloped by stalwart grandfather oaks, and mere moments from fashionable shops, eclectic restaurants, indulgent salons and spas, and lively arts and culture venues.

Design 98
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Men, it's time to do better

Real Estate News

Sexism isn't just a societal problem, it's a real estate industry problem. And if anything is going to change, men will have to step up — and speak up.

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Are More Homes Coming onto the Market?

Keeping Current Matters

An important factor shaping today’s market is the number of homes for sale.

Marketing 278
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Why are exisitng home prices up year over year?

Housing Wire

Existing home prices are up 3.9% year over year, with demand near 21st-century lows. How is this possible? NAR ‘s existing home sales report on Thursday gives us insight into the why factor. The median existing-home price for all housing types in August was $407,100, an increase of 3.9% from August 2022 ($391,700). All four U.S. regions posted price increases.

Mortgages 515
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Need Curated Pre-foreclosure Lists to Generate New Real Estate Leads? Trellis Has the Data!

Trellis is a state trial court research and analytics platform that provides Real Estate Professionals (Buyers, Foreclosure, Loan Modification, etc.) with LEADS on Pre-Foreclosures, Lis Pendes, Distressed Assets and more — to help uncover **new** opportunities and grow their business. The process is quick and easy — and all in real time. Trellis will supply you with a link to the relevant dockets, a Leads sheet and access to its UI where applicable.

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No more ‘business as usual’. Here’s what NAR needs to change next

Inman

Pam O'Connor retired as CEO of Leading Real Estate Companies of the World and was named one of the top 25 thought leaders by the National Association of Realtors. In this op-ed, she shares her thoughts on the organization, its business model, and makes the case for what else needs to change.

MLS 197
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Get your buyers ready: The best time to buy a house is…

Real Estate News

Forget the spring and summer rush — home shoppers will have better luck making a deal during the first week of October, according to Realtor.com.

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The Many Non-Financial Benefits of Homeownership

Keeping Current Matters

Buying and owning your own home can have a big impact on your life.

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RE/MAX settles buyer broker commission lawsuits for $55 million

Housing Wire

Yet another national real estate brokerage firm has reached a settlement agreement in two of the major class action antitrust lawsuits facing the real estate industry. According to court documents filed on Monday, RE/MAX and the home sellers suing the firm in both the Moehrl and Sitzer/Burnett cases, which both deal with buyer brokers’ commissions, have reached a preliminary settlement agreement, settling all claims in both suits.

MLS 491
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Mutiny inside NAR as staffers call for resignations of top executives

Inman

Employees of the trade group demanded the departures of NAR CEO Bob Goldberg, President Tracy Kasper, Chief Legal Officer Katie Johnson and head of HR Donna Gland on Monday.

HR 183
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In Focus: The biggest challenge for agents and brokers? Too many MLSs

Real Estate News

FMLS President and CEO Jeremy Crawford believes cooperation and consolidation are key to a healthy and efficient MLS network: “We are all better together.

MLS 285
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Your Home Equity Can Offset Affordability Challenges

Keeping Current Matters

Are you thinking about selling your house?

Equity 251
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Housing inventory gone wild

Housing Wire

What’s going on with housing inventory ? The last four weeks of new listings data have been the most volatile since mortgage rates breached 6% in 2022. One week, we had the biggest decline in new listings data all year, which might indicate Americans are giving up on listing their homes. But the next week we had the biggest increase of the year, which might show that people are rushing to list their homes.

Mortgages 485
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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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NAR loses ‘Great Place to Work’ distinction on heels of Chicago rally

Inman

A rally at NAR headquarters in Chicago drew few Realtors on Monday, but organizers at the NAR Accountability Project declared a win nonetheless after NAR lost its "Great Place to Work" merit.

MLS 180
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RE/MAX makes $55 million deal to settle commission lawsuits

Real Estate News

The settlement agreement leaves NAR, HomeServices of America and Keller Williams as defendants with an Oct. 16 trial date looming.

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Embracing Sustainability: The Top Eco-Friendly Home Improvements

RIS Media

Green home improvements have taken center stage in an era marked by growing environmental concerns and a desire to reduce carbon footprints. Homeowners increasingly recognize the importance of adopting Eco-friendly home improvement practices for the planet’s well-being and the long-term benefits they bring to their lives. From solar panels to energy-efficient appliances, an array of… The post Embracing Sustainability: The Top Eco-Friendly Home Improvements appeared first on RISMedia.

Staging 139
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Dark Matter Technologies execs talk transition from Black Knight, innovation in the mortgage tech space

Housing Wire

Dark Matter Technologies , formerly Black Knight Origination Technologies, is focused on mainly two things: the smooth transition to new owners, and lowering the cost to originate loans for lenders. Executives from Dark Matter Technologies, under the Constellation Software umbrella, said that a down market is the best time to make investments in technology and prepare for the next cycle.

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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.

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Fed stays put but is prepared to hike rates one more time this year

Inman

Treasury yields, a barometer for mortgage rates, barely budged Wednesday as bond market investors look ahead to next year when the Fed is expected to start bringing short-term rates back down.

Investor 180
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No rate hikes (yet) as Fed shakes off mortgage ‘lock-in’ effect

Real Estate News

The Fed did not boost interest rates at its September meeting but warned that one more hike is likely this year.

Mortgages 322
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As Gen Z Enters Home-Buying Years, Shifts in the Market Will Follow

RIS Media

Five days after his 19th birthday, and just a few months after receiving his high school diploma, Nelson Jett graduated into the family business. Jett and his grandmother, a REALTOR® for two and a half decades, have been their own real estate team in western Nebraska since that day in 2017, when Jett officially earned… The post As Gen Z Enters Home-Buying Years, Shifts in the Market Will Follow appeared first on RISMedia.

Marketing 127
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Pending-home sales drop 13% from a year ago as rates stay high: Redfin

Housing Wire

Soaring mortgage rates and home prices are continuing to dampen affordability for homebuyers. Pending-home sales fell 13% from a year ago for the four weeks ending Sept. 17, according to a new report from Redfin. Combined with elevated mortgage rates, monthly housing payments are at an all-time high. This is pushing many prospective homebuyers to the sidelines until the market becomes healthier.

Sales 451
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5 Data Proven Ways Agents Can Do 18% More Business

Curious as to how you could do 18% more business? How about 14 more transaction sides per year? Check out this infographic with data from a RealTrends study to learn more.

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Local broker marketplaces: Insights from a Romanian Realtor

Inman

U.S. local broker marketplaces are the gold standard and will continue to push Romania in the right direction so we can create an equitable real estate market that protects consumers and small businesses across the country, writes Romanian Realtor Dan Negulescu.

Marketing 179
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Buy Side: Seller-paid commissions are a ‘win-win’

Real Estate News

Marcos Martinez loves helping clients find their dream home, but worries the relationship will get more transactional if buyers are forced to pay commissions.

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Instant Reaction: Fed Announcement, September 20, 2023

NAR: Economic Outlook

Instant Reaction: Fed Announcement, September 20, 2023 The Fed needs to wait and not raise rates. Possible interest rate cuts then need to be considered once inflation is fully under control.

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Real estate appraisals: What agents should know

Housing Wire

You’ve found a house for your buyer or a buyer for the home you’re selling. The negotiations were successful, and a deal has been reached. A home inspection hasn’t yielded any problems, so nothing is standing in the way of closing, right? Not necessarily. One of the final hurdles to clear is the appraisal , and it has the power to leave a deal dead in the water.

Agents 450
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How Enriching the Lives of Your Clients Leads to Greater Sales Success

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group

Building strong personal and professional relationships with clients is a critical success factor. Sales professionals who focus on relationship building generate more leads and raise their brand awareness. Because this can take time, having regular engagements can help you cultivate these relationships more efficiently. The most effective way to accomplish this is through direct hyper-personalized touchpoints.