Tue.Feb 13, 2024

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Stop selling simply bricks and mortar. You’re selling a lifestyle

Inman

Each sale is less about the physical property and more about selling a vision, Adria Lawrence writes. It's about painting a picture where work-life balance, leisure and personal growth coexist.

Sales 113
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U.S. foreclosure activity ticked up significantly in January: Attom

Housing Wire

In January, the number of properties with a foreclosure filing inched up on both a monthly and a yearly basis, according to a report released Tuesday by Attom Data. In total, 33,270 U.S. properties received a default notice, were scheduled for auction or were undergoing bank repossession last month, up 10% from December and up 5% compared to a year ago.

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Almost 20% of Realtors pay for multiple MLSs, but for how long?

Real Estate News

Commissions lawsuits could accelerate consolidation and evolution — and save agents money, according to a new report on MLSs and Realtor associations.

Agents 292
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Master planned communities post strong new home sales numbers in 2023

Housing Wire

Despite high mortgage rates , master planned communities (MPCs) did well in 2023. According to a survey released Tuesday by John Burns Research & Consulting , the top 50 MPCs sold more than 34,600 new homes in 2023, up 24% from the nearly 28,000 sales in 2022. As a point of comparison, in the benchmark year of 2019, 31,000 new homes were purchased in the top 50 master planned communities.

Sales 450
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3 Real Estate Office Hacks to Help Kickstart the Busy Season

Ready to better your Back Office? Dive into the secrets to a powerhouse back office with Brokermint expert, Jessica Souza. In this free download, she shares her 3 transformative hacks designed to clean house, get everyone on the same page, and set yourself up for success. From optimizing agent profiles to ensuring flawless transactions and boosting agent retention, these strategies are your ticket to a seamless operation.

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Zillow beat revenue expectations in fourth quarter

Real Estate News

While still posting a net loss, the company reported higher-than-expected revenue from its residential and rental businesses as Premier Agent held steady.

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U.S. inflation hotter than expected in January

Housing Wire

The Consumer Price Index rose more than forecasted in January, highlighting again the bumpy road to disinflation. Consumer prices were up 3.1% in January from a year earlier, down from 3.4% in December, according to data released by the Bureau of Labor Statistics on Tuesday. On a monthly basis, the index increased by 0.3%, the biggest monthly increase since September.

MLS 433

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Guild strikes a deal to acquire Academy Mortgage Corporation: sources 

Housing Wire

Guild Mortgage has struck a deal to acquire retail rival Academy Mortgage Corporation , which could result in an additional 800-plus loan officers across the country, multiple sources told HousingWire. During an all-hands call Tuesday morning, Academy’s leadership informed employees about the M&A deal , which is expected to close in mid-April. Academy CEO Adam Kessler told staffers that he had been seeking for either private capital or an acquirer due to the challenging mortgage landscape.

Mortgages 432
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Top Bay Area team boomerangs back to Compass from Side

Inman

Mollie Poe and Declan Hickey were founding members of Compass San Francisco before leaving in 2020. Now, they're bringing four additional team members back to Compass with them.

Brokerage 187
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Mortgage tech firm TRAiNED hires two executives from Sales Boomerang

Housing Wire

Mortgage tech firm TRAiNED Inc. hired two executives as it looks to take the company to its next phase of development. TRAiNED named Mark Cunningham, a co-founder of Sales Boomerang , as its new CEO. It also hired Arend de Jong , co-founder and former chief financial officer of Sales Boomerang, as CFO, the company announced. Cunningham brings more than 20 years of experience, including stints at the U.S.

Sales 417
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Airbnb earned $10B last year, more than double pre-pandemic

Inman

The company earned $9.9 billion in total revenue for the year, nearly half of which was company profit. That is more than double the total revenue the company earned in 2019, before the pandemic upended travel.

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Need Curated Pre-foreclosure Lists to Generate New Real Estate Leads? Trellis Has the Data!

Trellis is a state trial court research and analytics platform that provides Real Estate Professionals (Buyers, Foreclosure, Loan Modification, etc.) with LEADS on Pre-Foreclosures, Lis Pendes, Distressed Assets and more — to help uncover **new** opportunities and grow their business. The process is quick and easy — and all in real time. Trellis will supply you with a link to the relevant dockets, a Leads sheet and access to its UI where applicable.

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Logan Finance Corp. hires new COO

Housing Wire

New York-based mortgage lender Logan Finance Corp. named Sarah Gonzalez as its chief operating officer. Gonzalez will be in charge of planning and executing the lender’s objectives and initiatives, according to her LinkedIn profile. She brings more than 25 years of experience in the mortgage industry to her new position. Gonzalez’s most recent position was at Panorama Mortgage Group , where she served as president and COO since January 2022.

Finance 410
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Guild Mortgage set to acquire, rebrand Academy Mortgage

Inman

Upwards of 1,000 Academy Mortgage employees will make the transition to Guild, including more than 600 originators, Guild said in announcing the sixth acquisition in three years.

Mortgages 165
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ICE strikes multiyear deal with MLS-owned REdistribute 

Housing Wire

Intercontinental Exchange (ICE) announced a multiyear licensing agreement with REdistribute for permissioned access to multiple listing services (MLS) information. The deal, in addition to existing agreements with the Realty Alliance and the National Association of Realtors , brings ICE’s MLS data coverage to more than 90% of active listings across the country.

MLS 391
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How to justify your commission with a Buyer Bill of Rights

Inman

As the real estate landscape changes, thanks to recent commission-related lawsuits, pressure is being levied on buyer agents to demonstrate their value to potential clients.

Agents 164
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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HUD announces new aid for Maui, Native Hawaiians

Housing Wire

The U.S. Department of Housing and Urban Development (HUD) announced a series of new relief measures for residents of the state of Hawaii. One measure is targeted specifically for the island of Maui — which endured a devastating wildfire last year that destroyed the town of Lahaina — while the other is designed to expand rental assistance for Native Hawaiians residing on the islands.

Principal 383
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Bridging the Gaps on the Road to Homeownership

Keeping Current Matters

Homeownership is a major part of the American Dream.

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The Super App is here — and it’s called Zillow

Housing Wire

In early 2022, real estate listing giant Zillow began discussing its visions for a “Housing Super App.” After initial confusion and skepticism over the app, Zillow’s vision has slowly become clearer. On Tuesday, roughly two years since Zillow first announced it, the firm’s CEO and co-founder Rich Barton said the Super App is here. “It’s called Zillow,” Barton told investors and analysts listening to Zillow’s Q4 2023 earnings call Tuesday evening.

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Is your business on life support? Check the health of your database

Inman

Frustrated with a lack of leads or a lack of conversions? Troy Palmquist offers insights and tools to help you give your CRM a check-up.

Brokerage 184
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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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FOA’s Sieffert on building a united company culture, going on ‘offense’ in 2024

Housing Wire

Bringing awareness to potential opportunities in the reverse mortgage space can be a challenge, but Kristen Sieffert, president of Finance of America Companies (FOA), says it’s a task she’s more than willing to take on. After being promoted to the role of president following the FOA acquisition of former industry-leading lender American Advisors Group (AAG), Sieffert sat down with HousingWire President Diego Sanchez for a “ Ten Minute Talk ” to go deeper into her new role.

Finance 360
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Anywhere Real Estate appoints new chief technology officer

Inman

Former Capital One executive Rudy Wolfs is Anywhere's new chief technology officer. As CTO, Wolfs will lead the franchisor's tech and product strategy, which includes recruiting more tech talent and streamlining the company's suite of products for brokers and agents.

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California HAF requirements extended in bid to entice more beneficiaries

Housing Wire

The state of California has extended the eligibility rules for its mortgage relief program, funded by the Homeowner Assistance Fund (HAF) allocation in the American Rescue Plan Act of 2021. The relief — which is available to reverse mortgage borrowers — is designed to assist anyone who has fallen behind on their mortgage payments due to the economic shock of the COVID-19 pandemic.

Mortgages 335
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WATCH: The Zillow ‘super app’ is kind of already out there

Inman

Zillow President Susan Daimler talked with Inman founder Brad Inman about the new "super app" the company has been talking about building.

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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.

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How to manage the complexities of non-QM and private lending

Housing Wire

Gregory Meola, managing director, head of business development & strategy, Acra Lending Rather than formulaic QM lending, non-QM lending can be more complex. Setting up systems to handle these complexities takes significant time and effort, but once completed, provide a tailored loan program for a borrower. Gregory Meola, managing director and head of business development & strategy for Acra Lending explains the process and how technology can be a boon to streamlining the process.

Lending 327
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Zillow revenue rises in Q4 as Barton touts portal’s ‘household name’

Inman

Despite a slower market, Zillow saw revenue from its residential, rental and mortgage business rise in the fourth quarter of 2023, according to an earnings call Tuesday.

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Hometap reaches $1B in home equity investments 

Housing Wire

Boston-based fintech company Hometap has deployed more than $1 billion in home equity investment (HEI) products since its launch in 2017, the company announced on Tuesday. Of the $1 billion total, $730 billion has been deployed since 2022, and the company has issued more than 10,000 HEIs in total as of January. “This milestone is a testament to the momentum our platform has achieved over the last six years due to the increased awareness of and demand for home equity products, including home equ

Equity 325
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6 steps to driving growth through corporate social responsibility

Inman

When you get clear on your mission and your brand's culture, The Agency's Rainy Hake Austin writes, you can create positive and sustainable initiatives as you forge community partnerships.

Branding 136
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5 Data Proven Ways Agents Can Do 18% More Business

Curious as to how you could do 18% more business? How about 14 more transaction sides per year? Check out this infographic with data from a RealTrends study to learn more.

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FirstFunding hires Matt Coles for national sales manager role

Housing Wire

FirstFunding appointed Matt Coles to the position of national sales manager, the company announced on Tuesday. In his new role, Coles will lead the company’s sales strategy and operations. “Matt’s deep experience and passion for helping customers grow aligns well with our efforts to help mortgage lenders support consumers as they pursue their dreams of homeownership,” Nate Clear, president of FirstFunding, said in a statement.

Sales 321
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ERA president offers 5 tips for brand new real estate agents

Inman

ERA's Alex Vidal offers words of wisdom and advice for real estate agents launching their careers in the uncertain 2024 market.

Branding 153
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Possible Real Estate Crime Ring Allegedly Scamming Thousands of Hopeful Buyers

RIS Media

What appears to be a nationwide, fraudulent, real estate crime ring is allegedly responsible for presenting fake listings with stolen agent information to hopeful buyers for a costly monthly fee through at least 16 persuasive websites. According to two longtime industry agents directly affected by the scam who spoke to RISMedia as well as a… The post Possible Real Estate Crime Ring Allegedly Scamming Thousands of Hopeful Buyers appeared first on RISMedia.

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$14.75M sale marks DC region’s biggest of the new year

Inman

The 17.5-acre equestrian estate was listed for $17.995 million in May. The sales price also represents a new record for the town of Great Falls. Daniel Heider of TTR Sotheby's International Realty represented the listing.

Sales 129
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Real Estate Solutions: How to Crush Your Sales Goals and Fuel Your Pipeline

Speaker: Mary Maloney, Founder & Team Leader at Hometown Realty

The sales cycle in real estate is frequently measured at 3+ months. During this time, real estate agents frequently lose contact with clients and miss out on opportunities because they fail to follow up and provide value to the client. Top real estate agents are distinguished from developing agents by their ability to convert organic connections into sales opportunities.