Wed.May 17, 2023

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Real estate content marketing trends for 2023

Inman

Implementing robust content marketing solutions will allow agents to prove the value of their efforts, writes content marketing expert Joe Hyrkin, while also enabling them to evaluate and plan new outreach strategies guaranteed to drive engagement and conversions.

Marketing 140
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Bipartisan lawmaker group introduces new affordable housing bill

Housing Wire

A bipartisan group of legislators from the U.S. Senate and House of Representatives have introduced a new bill, the Affordable Housing Credit Improvement Act (AHCIA), which could help spur the construction of two million affordable housing units over the next 10 years. The bill has been introduced in both chambers and seeks to expand the low-income housing tax credit.

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Homes.com could become No. 2 search portal in 12 months, says CEO

Real Estate News

In an exclusive interview, CoStar CEO Andy Florance shared his ambitious road map for Homes.com’s growth and a critique of the site's competitors.

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DataDigest: Boomers and the refi boom reckoning

Housing Wire

Incentivized by a 200 basis point decline in mortgage rates, 14 million homeowners in America refinanced their mortgages between the second quarter of 2020 and the fourth quarter of 2021, according to a recent research report by the New York Fed. Approximately 5 million homeowners extracted $430 billion in home equity from their cash-out refinancings ($81,000 on average), while 9 million received a rate-term refi and shaved more than $200 on average from their monthly mortgage payments.

Equity 368
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3 Real Estate Office Hacks to Help Kickstart the Busy Season

Ready to better your Back Office? Dive into the secrets to a powerhouse back office with Brokermint expert, Jessica Souza. In this free download, she shares her 3 transformative hacks designed to clean house, get everyone on the same page, and set yourself up for success. From optimizing agent profiles to ensuring flawless transactions and boosting agent retention, these strategies are your ticket to a seamless operation.

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Where buyers and sellers are finding common ground

Real Estate News

A new survey by Opendoor found that a high percentage of home buyers and sellers are willing to make some concessions in order to close a deal.

Closing 258
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Fix and flip market struggles as financing costs rise

Housing Wire

Transactions in the fix and flip market have been booming in recent years, with more than 407,000 homes flipped in 2022, up 14% over 2021 and up 58% over 2020, according to a recent report by real estate data firm ATTOM. In fact, ATTOM reports that one in 12 home sales in the nation last year, or 8.4%, involved fix and flip investors — whose strategy is to acquire, renovate (fix) and then resell (flip) the properties.

Finance 366

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Home equity lending opportunities remain despite decline in tappable equity

Housing Wire

Recent home price declines are leading to decreased tappable equity, but there are still opportunities in home equity lending, according to a report published by Home Equity Lending News. While 30-year fixed ra tes on first mortgages are far from the 4% range – which many existing first mortgages were refinanced to during the pandemic – the number of transactions where a second mortgage makes more sense than a first mortgage diminishes each time first-mortgage rates decline another 100 bps, acco

Equity 363
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People On the Move at Realty ONE and John R. Wood

Real Estate News

David Romero was hired as EVP of growth at Realty ONE, and John R. Wood Christie's announced 4 exec-level promotions.

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Mortgage apps decrease as rates climb back toward 7%

Housing Wire

Borrowers’ demand for home loans slowed down last week as mortgage rates increased to their highest level in two months. This time the source of volatility is not the Federal Reserve’s tightening monetary policy but ongoing discussions to raise the U.S. statutory debt ceiling in Congress. Secretary of the Treasury Janet Yellen sent a letter to all members of Congressional leadership on Monday saying the federal government will likely no longer be able to satisfy its obligations if Co

Mortgages 362
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What You Need To Know About Home Price News

Keeping Current Matters

The National Association of Realtors (NAR) will release its latest Existing Home Sales Report tomorrow.

Sales 210
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Need Curated Pre-foreclosure Lists to Generate New Real Estate Leads? Trellis Has the Data!

Trellis is a state trial court research and analytics platform that provides Real Estate Professionals (Buyers, Foreclosure, Loan Modification, etc.) with LEADS on Pre-Foreclosures, Lis Pendes, Distressed Assets and more — to help uncover **new** opportunities and grow their business. The process is quick and easy — and all in real time. Trellis will supply you with a link to the relevant dockets, a Leads sheet and access to its UI where applicable.

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Inside Rocket’s strategy to win when the market turns

Housing Wire

Rocket Mortgage ‘s top executives believe the mortgage market is near the bottom, which means a recovery may be on the horizon soon. “If we’re at historic refinance lows and if we’re at secular purchase lows, you largely can paint a picture over the coming years that we’ll see both of those expand. So yes, we’re toward the bottom in that,” Bob Walters, CEO at Rocket Mortgage and president and COO at Rocket Companies , said.

Marketing 341
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Housing starts post rebound in April but inventory remains tight

Inman

Housing starts rose 2.2 percent month over month in April, as homebuyers increasingly turn to new construction to combat low inventory in the resale market, the US Census Bureau reported Wednesday.

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A U.S. Default Could Be Catastrophic For Real Estate Investors—Here’s What You Need To Know

Bigger Pockets

The looming debt ceiling is worrisome, as the economic implications that follow a possible default are unprecedented and could be catastrophic for all sectors, including real estate. Here's what you need to know.

Investor 125
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What if the commission is only $1? NAR’s legal team weighs in

Inman

At the Realtors Legislative Meetings, NAR attorney Charlie Lee stressed agents can't count on a "standard" commission and will have to negotiate compensation with clients and listing brokers.

Agents 145
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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4 Luxury Home-Staging Trends for 2023

RIS Media

Anyone associated with the real estate market knows well that trends ebb and flow based on a variety of outside factors, from the seasons to the state of the economy. Design preferences tend to fluctuate rapidly and luxury real estate professionals must stay attuned to emerging styles. Individuality is key—long gone are the days of… The post 4 Luxury Home-Staging Trends for 2023 appeared first on RISMedia.

Staging 125
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Danger ahead: MLSs consider agent alerts for perilous properties

Inman

At the National Association of Realtors' midyear conference, a committee on Realtor safety suggested adding MLS data fields to point out hazards such as inconsistent cell service and limited visibility from the road.

MLS 134
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Cooling for Single-Family Built-for-Rent Construction

Eye on Housing

Single-family built-for-rent construction has cooled as investor interest has pulled back on tighter financial conditions. According to NAHB’s analysis of data from the Census Bureau’s Quarterly Starts and Completions by Purpose and Design, there were approximately 14,000 single-family built-for-rent (SFBFR) starts during the first quarter of 2023. This is almost 7% lower than the first quarter of 2022.

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The butterfly effect: How small changes can transform a business

Inman

You may feel that small-scale investments won't do much for your bottom line, but, according to Certified Financial Planner Jordan Curnutt, they can have an outsized impact on your net worth.

Agents 132
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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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Brokers Get Real About 2023

RIS Media

Above, John Featherston (left) and Lennox Scott (far right) co-moderate RISMedia’s annual Power Broker Forum at last month’s National Association of REALTORS® Legislative Meetings, with panelists Erin Cestero, Janet Howard, Rei Mesa and Ken Baris. Given today’s fast-moving and often troubling headlines, it can be difficult for brokerage owners and managers to keep their firms… The post Brokers Get Real About 2023 appeared first on RISMedia.

Brokerage 109
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Christie’s welcomes leading luxury Puerto Rican firm into network

Inman

San Juan-based Clubhouse Real Estate is now Christie's International Real Estate Puerto Rico, becoming the island's exclusive affiliate for the luxury real estate firm.

Brokerage 132
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New Construction Up Again, With a Boom Out West

RIS Media

With inventory back to being the No. 1 issue in many regions and prices largely remaining resilient, homebuilders appear poised to add some much needed new homes to the market, with data showing another uptick in housing starts last month. “Homebuilders are feeling confident about the outlook for new housing demand,” said Bright MLS Chief… The post New Construction Up Again, With a Boom Out West appeared first on RISMedia.

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Matterport overhauls account plans amid subscriber growth

Inman

Much-needed changes were made according to account level. Customers were lumped into buying what seemed like random blocks of home scans with big gaps between the number of digital twins allowed.

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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.

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NAR + Tech. We Fuel the Future.

RIS Media

NAR PULSE—NAR powers innovation in real estate. Through NAR’s Strategic Business, Innovation & Technology (SBIT) group, including its strategic venture arm, Second Century Ventures, we research it, we champion it, we advance it. We support those who are going to change the future of real estate, the way we live and the way REALTORS® work.… The post NAR + Tech.

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Mortgage demand slips with homebuyers wary of rate volatility

Inman

Rise in mortgage rates defies expectations as unusually wide "spread" between 10-year Treasury yields and mortgages reflects investor fears of another refi wave.

Mortgages 130
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Broker Strategies: Creating Community From the Ground Up

RIS Media

Melissa Collins Principal Broker, Weichert, REALTORS® – Market Edge Harrison, Arkansas [link] Region served: North Central Arkansas and Southern Missouri Years in real estate: 14 Number of offices: 1 Number of agents: 17 After a record-breaking past couple of years, how are you maintaining growth in your brokerage? Weichert, REALTORS® is consistently named one of… The post Broker Strategies: Creating Community From the Ground Up appeared first on RISMedia.

Principal 109
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Is it too late to create a personal real estate brand?

Inman

It’s better to start building your brand late rather than never, writes coach Darryl Davis. The key is to start as soon as possible.

Branding 144
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5 Data Proven Ways Agents Can Do 18% More Business

Curious as to how you could do 18% more business? How about 14 more transaction sides per year? Check out this infographic with data from a RealTrends study to learn more.

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‘Real Estate Is All About the Community,’ Relationship Building and Developing Your Niche Brand

RIS Media

The Agency’s Olivia Merrill shares how to leverage your passions and develop a local brand that resonates with consumers and the community. Episode #43 Olivia Merrill Broker Associate The Agency Overview Most real estate professionals agree that developing a brand that resonates with consumers is paramount to a thriving business. However, The Agency’s Olivia… The post ‘Real Estate Is All About the Community,’ Relationship Building and Developing Your Niche Brand appeared first on RIS

Branding 104
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Builder confidence rises as low inventory hikes new-home demand

Inman

New homes now represent a third of all homes on the market. That’s 2.5 times higher than the historical average for the two decades leading up to COVID-19, according to the NAHB/Wells Fargo HMI.

Marketing 118
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Where Does Real Estate Stand in the Debt-Ceiling Debate?

RIS Media

Another debate—or squabble—over the U.S. debt ceiling has broken out between lawmakers, raising a distant specter of potential federal default that has sparked some questions among real estate pundits. Though many are hopeful that a government default on its mountains of debt is extremely unlikely, that hasn’t stopped economists from speculating on the calamity that… The post Where Does Real Estate Stand in the Debt-Ceiling Debate?

MLS 104
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5 key charts that illuminate real estate’s Q1 earnings season

Inman

Most publicly traded real estate companies continued to bleed money in the first chunk of 2023. These metrics help explain why investors aren't panicking.

Investor 127
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Real Estate Solutions: How to Crush Your Sales Goals and Fuel Your Pipeline

Speaker: Mary Maloney, Founder & Team Leader at Hometown Realty

The sales cycle in real estate is frequently measured at 3+ months. During this time, real estate agents frequently lose contact with clients and miss out on opportunities because they fail to follow up and provide value to the client. Top real estate agents are distinguished from developing agents by their ability to convert organic connections into sales opportunities.